Edge Provides Clients with New Digital Media Opportunities

Edge, a strategic content agency in Australia, launched a tablet publication for its client, Sportingbet. Sportingbet is one of Australia’s biggest online bookmakers, and they needed a quick turnaround and a quality tablet version of SportingMail, a quarterly magazine that covers sports events.

Edge embraced Digital Publishing Suite with its end-to-end workflow that utilized the team’s existing InDesign skills. Tech director Jamie Ragen and art director Jon Miller were able to build the first publication in three weeks, quickly learning Digital Publishing Suite along the way. As an agency, it’s important to be able to share drafts of the publication with the client. Ragen and Miller uploaded content to the hosted content server, sharing private versions of the folios with the Sportingbet team.

Embedding video into SportingMail was an asset for a publication that showcases sports activity. SportingMail customers loved the tablet version so much that they requested back issues of the publication. After the success of SportingMail, Edge received requests from its existing clients to build tablet publications for them, instigating growth in the agency’s offerings.

“We all know digital media is growing more and more in importance every day,” says Ragen. “It sits alongside print media and our ability to produce low-cost, high-quality digital magazines using Adobe technologies means we’re pushing ahead into this space. Edge can offer clients bespoke or template apps, either as standalone offerings or as extensions of their already-successful print magazines.”

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