Comments “Newsweek tap-dances into a new era this week with our reinvented iPad app that magically brings our annual Oscar Roundtable to life for the first time,” writes Tina Brown, Editor-in-Chief of Newsweek.
With a highly engaging issue, Newsweek embraced the multimedia features that Digital Publishing Suite offers. As Ms. Brown referenced in her introduction, Newsweek did a group interview with select 2012 Oscar-winning actors. Rotate the app and you can watch George Clooney play the ukulele, and feel the sting as Charlize Theron tosses a drink in your face.
Newsweek is blurring the lines between magazine and documentary, as you can watch the behind-the-scenes on BEAST TV, listen to Philip Glass while reading his interview, watch a CNN interview, and listen to reporter commentary for a deeper experience – all within the Newsweek application. It also takes advantage of social media. I shared a couple of articles with friends.
Last but not least, Newsweek understands monetization and the value of merchandising related content to already engaged readers. As they say, your existing customer is your best customer. It took advantage of customized push notifications. While I was reading about Christine Lagarde and the IMF in the most recent issue of Newsweek built with Digital Publishing Suite, they offered me the Steve Jobs special edition:
- Download the Newsweek app from the iTunes Store
- Learn about Adobe Digital Publishing Suite Enterprise Features
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