by Adobe Digital Publishing Suite Team
Are you interested in learning more about Digital Publishing Suite from people who use it? Want to see some inspiring examples from strategic businesses that are building well designed publications? Join us at the Publishing Expo conference next week in London, as well as its sister conference, Technology for Marketing and Advertising (TFM&A). Adobe customers and representatives are discussing analytics, digital catalogues, the connection between digital design and digital behavior, and the role of publishing in marketing and brand engagement. Conference registration is free.
Measuring Interaction in Digital Publications, Audience & Data Theatre, 28 February 4:20pm
Speaker: Rupert Knowles, Adobe Systems Incorporated
With the move to digital editions, publishers have not only unlocked truly unique content experiences but also accessed insights into how users interact with digital magazine content. Join an Adobe executive in a discussion on emerging trends and key metrics for digital publications, highlighting metrics publishers and advertisers should standardize on to be successful in this new medium.
Maximising Content with Minimum Resources, Production & Design Theatre, 29 February 10am
Speakers: Alistair Dabbs, Bento Media; Alistair Gillan, AQ2; Mick Taylor, Future Publishing
How does the interactive, high definition digital version of a magazine distinguish it from its print replica counterpart? Magazines can uphold their brand because the same designers develop both the print and tablet versions of a publication, maintaining the ‘look and feel’ of print with the enhanced features that come with a tablet.
Publisher as Brand, Brand as Publisher, Digital & Multipublishing Theatre: 29 February, 10am
Speakers: Duncan Edwards, ASOS; Rupert Knowles, Adobe Systems Incorporated
Brands as publishers can curate and create high quality content, and gain the close relationship with their audience that publishers already have. Publishers want a reliable business model. The lines between a publication and a digital catalogue are blurring. What are the opportunities – and the threats? Who’s doing what and how?
Digital Design, Digital Behaviour, Production and Design Theatre: 29 February, 2pm
Keynote panel: Ross Burridge, Boto Media Ltd; Johannes Henseler, nordsueddesign
Our powerful panel debates the new design and useability imperatives for the digital world, where designers strike the balance between functionality and ‘look and feel’, and asks what role apps play in a web and print world. We go on to investigate the transition between computer/laptop use and tablet use and how technology has changed how media is consumed. All depends how you define ‘design’ – and ‘media’, for that matter, of course…
Technology for Marketing & Advertising
Digital Publications Heighten Brand Engagement, Direct Marketing Theatre (TFM&A): 28 February, 1:30pm
Moderator: Rupert Knowles, Adobe Systems Incorporated
Speakers: Josh Pullan, Sotheby’s; Martyn Hopkins, Roland
The tablet platform has elevated commercial publications into a new realm with interactivity that provides readers with more control and immerses them into a beautiful and branded shopping experience unheard of with print. Adobe Digital Publishing Suite users will share their strategy around the design, distribution, and monetization of tablet publications.