February 23, 2012
Discoverability is essential for creating new revenue streams and growing circulation for digital publications. If you have downloaded the latest version of Adobe Digital Publishing Suite, you’ll know you can now use Viewer Builder to showcase free subscriptions in iOS Newsstand.
I turned on my iPad this morning and was excited to find iGizmo on my Newsstand. You may have seen the video where the iGizmo team at Dennis Publishing describes using Adobe Digital Publishing Suite to build engaging content and drive premium advertising. iGizmo is a successful publication that is funded entirely by advertising. Now, iGizmo has joined the ranks of paid subscription publications and is seeing great results.
“Prior to having the ability to go onto Newsstand we were both frustrated and concerned that iGizmo would lose momentum, as sitting outside of Newsstand for a magazine was the same as being lost in the wilderness. Since we have moved into Newsstand, downloads have increased significantly and advertisers are noting an increase in engagement.”
– Martin Belson, Commercial and Retail Director at Dennis Publishing