Archive for March, 2012

How a tablet app can increase your readership

By Craig Morrow & Will Steuber, MEI

As a magazine publisher, you know that gaining new readers and keeping your existing ones are two important aspects of running a profitable business. One of the greatest benefits of publishing to tablet devices is that this growing medium can play a significant role in increasing both of those success metrics. Having exciting, highly interactive content that remains fresh is important, and being able to sustain it is just as critical. But with those basic building blocks in place, tablet devices can absolutely help you grow and retain your subscriber base.

Recently, Adobe released data that shows “tablet magazine readership is engaged and willing to pay for high value content. In the last year, readers have downloaded 16 million publications built with Digital Publishing Suite.”

Additionally, Adobe released the following analysis:

•     68% of tablet consumers worldwide pay for digital magazines built with Digital Publishing Suite
•     15% of purchases are single issues
•     26% are subscriptions through the tablet app store
•     27% are through direct entitlement (bundling digital with print subscriptions)

I think it’s fair to say that consumers are ready, willing and able to pay for tablet content.

Here are the top reasons why we think these devices can help you gain a larger audience that interacts with your publication in a much deeper way:

  1. A wider demographic net  – Tablet devices are attracting new potential readers that go beyond most publishers’ target markets. As a result, a wider net can be cast to attract new readership.
  2. Direct Entitlement– By bundling subscription packages and providing bi-directional incentives (print to digital and digital to print), you’ll make it easier for readers to purchase and consume your content.
  3. Cross-sell and upsell opportunities – Providing readers with a convenient, intuitive means to discover and buy related products is very important to publishers. This is the “Holy Grail” in many ways, and tablets are making it much easier.
  4. E-commerce made simple – Marketers will tell you that too many clicks is never a good thing when it comes to electronic purchasing. Highly integrated purchasing methods through Adobe Digital Publishing Suite keep your potential buyers where you want them: in front of your content with very little distraction.  

As we’ve dug into the market analysis and data over the past year, we’ve learned that readers truly value the level of interactivity and subsequent engagement offered by their iPads and other tablets. Readers are spending more time with apps, and new consumers are able to find the content they like or never knew existed. Best of all, they are willing to pay for it.

To be clear, great content is at the root of all of this and without it, there’s no magic button. But when you have it, these devices open up a very wide spectrum of options for you to reach new readers and reinvigorate your existing audience with a new, more engaging medium.

Craig Morrow is Director of Strategic Accounts and Will Steuber is Director of Creative Services at MEI. MEI was founded in 1990 as Managing Editor Inc., with the goal of providing innovative software solutions to the rapidly evolving publishing industry. Today the company delivers a comprehensive package of digital publishing, editorial workflow and automated ad layout systems for magazines, newspapers and other print and electronic publishers and communicators. Visit the MEI website to learn more about their services.

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6:46 PM Permalink

Top 100 Newsstand Apps Bring in $70,000 Per Day

Distimo, an app analytics firm, released data today that illustrate increasing consumer demand for Newsstand publications on the iPad. Over 7% of the top 200 apps in the app store are sold via Newsstand. Of those, Distrimo estimates that the top 100 grossing apps available in Newsstand are bringing in $70K in revenue per day. Included in February’s top five are The New Yorker and National Geographic, built with Adobe Digital Publishing Suite. Not surprisingly, most of the revenue comes from in-app purchases, where publishers can take advantage of upsell and cross sell opportunities.

Interested in more information about tablet consumer behavior? Last month, we released data aggregated from Digital Publishing Suite apps, showing that 68% of consumers pay for digital magazines built with Digital Publishing Suite and almost half of those are purchases are subscriptions bought on the device. Magazine readers are buying, and they’re coming back for more.

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10:22 PM Permalink

App of the Week – PC Magazine

This week’s Digital Publishing Suite app of the week is PC Magazine, designed in partnership with Joe Zeff Design. PC Magazine has consistently evolved its digital strategy to meet its users on their preferred media. It released its first issue yesterday on the iPad, and has fully embraced interactive overlays in order to clearly illustrate device features for its tech-savvy readership.

Here are some highlights of PC Magazine on the iPad:

–        High definition photographs of featured devices, utilizing 360° rotation and slideshows
–        Up-to-the-moment twitter feeds from industry experts alongside long form informative content
–        Clean navigation and usability

Watch the video here:

For more information:

–       Read the Adobe case study on PC Magazine
–       Check out PC Magazine in the app gallery

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8:05 PM Permalink

PC Magazine Launched on iPad Today!

Today is a great day for technology fans. PC Magazine is back, and it’s better than ever. After discontinuing the print edition of PC Magazine in favor of an all-digital platform, the publisher has now redesigned its tech icon and modernized the experience for the iPad using Adobe Digital Publishing Suite, Professional edition.

The digital edition features lush, high-resolution photography; 360-degree product rotations; live Twitter streams from authoritative columnists commenting on products; and product reviews that readers expect from the established brand. It is also completely ad-free, and designed to be lightweight for fast, easy downloading and low memory consumption.

Vivek Shah, CEO of Ziff Davis says the company partnered with Joe Zeff Design to create the rich, interactive digital edition of the well-liked magazine for the iPad. Shah explained the move to an interactive digital edition: “Our research shows that there is an audience that very much craves the permanence and visual artistry of the print magazine format and wants to read and re-read our journalistic-style, long-form stories. With Adobe Digital Publishing Suite, we’ve curated a digital edition of PC Magazine that offers technology enthusiasts a lean-back experience that is genuinely fun, useful, and immersive.”

Ziff Davis plans to use the analytics built into Digital Publishing Suite to gain insight into open rates, popular articles, and statistics on where time is spent within the digital magazine. This information will help the publisher continue improving editorial based on what subscribers want. To learn more about Ziff Davis/PC Magazine and its use of Adobe Digital Publishing Suite, Professional edition, click here: http://www.adobe.com/products/digital-publishing-suite-pro/showcase.edu.html.

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8:40 PM Permalink

Digital Publishing Suite Goes High-Def

By Paul Betlem, Senior Director of Engineering, Digital Publishing

With Friday’s launch of the new iPad and its stunning retina display, the future of Digital Publishing Suite has gotten even brighter. This hardware sets an incredibly high bar for delivering an immersive, high fidelity user experience with digital media. The new iPad features an unmatched resolution of 2,048 x 1,536 with a dense 264 pixels per inch for its 9.5 inch screen. In short, these specifications translate to text that is incredibly crisp and images with amazing detail. Upon interacting with the content, Digital Publishing Suite takes full advantage of the new processing power under the hood by offering a highly responsive and smooth experience.

The Digital Publishing Suite team has been hard at work enhancing the technology to ensure it takes full advantage of the new iPad. In this case, we added a number of improvements and optimizations to fully leverage the new hardware. Here are a few examples. We added a new set of high-resolution graphical assets to the viewer application’s user interface so that it has a clean look and feel alongside new HD content. We also made content authoring improvements to ensure that the automatically generated previews and thumbnails in the folio leverage high-resolution versions to match the content. As an example, the generated image assets in the interactive overlays will now match the resolution of the source content. A third area of investment was ensuring that the content with the correct target resolution is seamlessly delivered to the end-user based on the tablet’s hardware capabilities. As you can see, our primary focus was to make sure that all aspects of the experience with your digital content match the high expectations on a retina-based device.

To ensure that Digital Publishing Suite was ready for primetime with the launch of the new iPad, we had the opportunity to partner with our largest customer, Conde Nast. Conde Nast has a long history of collaborating with the Digital Publishing Suite team to help them deliver innovative digital experiences for their customers. This case was no different given their desire to offer a high definition version of their April issue of Vogue on the same day as hardware availability. If you haven’t had an opportunity to check out this issue, I encourage you to do so. The text is absolutely pristine and delightful to read as its not pixel-based. I’ve also found that the high res images are so detailed, you can actually get a sense for the feel of the materials and fabrics just by looking at them. It’s an impressive example of things to come.

Finally, I’d like to share a few tips and tricks as you begin creating high definition content for the new iPad. First, you’ll need to upgrade your viewer app to v19 to enable support for the retina display. Second, we recommend you leverage PDF as the target format for your articles. PDF offers the benefits of content fidelity and reasonable file size for high-def content as it’s based on vector graphics. Third, be sure to leverage renditions for your multi-folio apps. The Digital Publishing Suite content viewer will automatically download the rendition that is optimized for a given device. One final tip – be sure to use the same publish date for both your high res and standard res versions of your folios. If you’d like more detail, please read the “New iPad, New Digital Publishing Suite workflows” best practices document created by Colin Fleming, Digital Publishing Suite Evangelist

I hope you’re as excited as we are about the new opportunities to deliver the next generation of digital media experiences with DPS.

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10:48 PM Permalink

Best practices for publishing on the new iPad

With the crisp 2048 x 1536 retina display of the new iPad, Digital Publishing Suite customers have several options in how they build their layouts for this device. Colin Fleming, Digital Publishing Evangelist, has collected best practices for publishing to the new iPad that address key design considerations and more.  For example, designers should consider factors that affect the reading experience on the new iPad, like interactive overlay resolution and article file formats (which affect file size) as they construct their document.

Download the new “Tablet publishing on the new iPad” whitepaper below and let us know what you think.

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10:47 PM Permalink

App of the Week: Vogue

The latest App of the Week is Vogue. The April 2012 issue of Vogue is the first Digital Publishing Suite app built for the new iPad. See how the industry leader in fashion is delivering content to its readers!

Highlights include:

  • Rich color photography of fashionable clothing and accessories
  • Interactive product placement features
  • Engaging video that extends the story
  • Eye popping graphics and advertising

Watch the video here:

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12:13 AM Permalink

National Geographic and Wired Win 2012 Digital Ellies

 

Congratulations to two of our Digital Publishing Suite customers — WIRED (Conde Nast) and National Geographic — for winning the National Magazine Awards for Digital Media (Digital Ellies) today.

Established in 1966, the National Magazine Awards are given by the American Society of Magazine Editors and honor the nation’s best magazines in design and editorial.  In the Digital Awards this year, more than 270 publications entered the competition, which was judged by 90 industry experts. This year, WIRED and National Geographic claimed the prestigious award.

WIRED took home two awards: one for Reporting, Digital Media and another in the Design, Digital Media category. National Geographic won the Tablet Edition award for three issues published in 2011: August, September, and November.

Both publishers have created highly designed and engaging digital publications using Adobe Digital Publishing Suite. In fact, four of the five finalists in the Tablet Edition category produce their apps with Digital Publishing Suite.  The winners were announced today at the MPA Digital: Swipe conference, hosted by MPA – The Association of Magazine Media.

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3:13 AM Permalink

Business Case for Tablet Publishing

Are you still wondering if you should publish to tablets such as the iPad and Amazon Kindle Fire? How do you know if your business will make money on those formats? How will the growth of the tablet industry impact publishing?

In this video, Zeke Koch, Senior Director of Product Management at Adobe, discusses the business case for publishing to the tablet. He addresses major questions that businesses new to tablet publishing are pondering:

  1. Why should publishers deliver content on tablets?
  2. What kind of resources are required to migrate content to tablets?
  3. How do publishers make money on tablets, and how is that different from websites?
  4. Why should publishers move content to tablets now?

Koch addresses each question based on his experience collaborating with publishers who have forged a path in digital publishing. Some highlights are below. Watch the video for a more in-depth understanding of where the industry is moving and why publishers need to include tablets in their publishing strategy.

  • Readers are willing to purchase content on tablets.

People who own tablets expect to purchase content because, in contrast with the web, tablet content is often considered higher quality than web content because the rich reading experience enabled through applications. A reading experience that often mimics print – but offers a higher level of engagement -that keeps readers coming back to their favorite brands on tablets. Tablets are a great way to invest in and acquire new readers, as 40% of people who purchase magazines on leading tablets are net new subscribers.

  • Publishers can use existing resources to publish to the tablet. 

With Digital Publishing Suite, designers who do layout for print can easily do layout for tablet applications. Using the Adobe solution, designers can add interactivity and maintain control over the branding and design of a tablet publication. Therefore, companies and organizations can often create tablet publications with existing design and production resources, giving creatives complete control over the experience and quality of the application.

  • Advertisers are willing to invest media dollars in tablet advertising.

Even though the web has ten times as many readers as tablets, advertisers can reach a more targeted audience through tablet applications. Plus, recent research from Adobe indicates that tablet readers tend to also be more affluent and more than 3X likely to make a purchase via ecommerce than those readers who consume content or shop via mobile phones. In a nutshell, advertisers can reach a premium set of readers who are willing to pay both for tablets and the immersive reading experience that they provide.

  • Within the next few years, virtually everyone will have a tablet.

Tablet adoption is on the rise. Soon, readers will expect that many publications as well as other content currently in print will be available on their favorite tablets. Publishers, organizations and corporations need to migrate content onto tablets today in order to meet the growing demand of the marketplace.

Watch the video here:

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8:00 AM Permalink

New Digital Publishing Suite Features Drive Usability and Heighten Business Opportunities

We are excited to announce the latest features designed for Digital Publishing Suite users. These updates are designed to help drive in-app sales and provide interactive capabilities for enhancing the immersive reading experience.

BUSINESS FEATURES
Analytics Dashboard Includes HTML5 Documents
Understanding what content is most popular and how long your readers are accessing it is important in driving content strategy. Thus far, you have been able to capture analytics for .folio files that include PNG, JPEG, and PDF content and view integrated metrics in the dashboard. However, most advertisements are delivered with HTML. Now you can track analytics associated with HTML content consumed on iOS and Android devices and integrate the metrics into your existing analytics package. This is especially helpful to publishers that want to track analytics on advertisements built with HTML so that the advertisers know how often the page has been viewed by readers. Contact your representative to learn how to set this up.

Restricted Distribution for Paid Folios (Enterprise Edition Only)
Last release, we provided restricted distribution for free .folios in order to deliver unique content to a select group of people based on customer profile or log-in credentials. You may recall that sales organizations use this feature so that a salesperson only sees relevant and needed content without the clutter of extraneous information. For example, a salesperson may only need .folios designed for his geography and specialty.

Membership organizations also use restricted distribution, but need to include retail .folios in the app. For example, most medical associations have a public facing journal that is free for members and costs a fee for the general public. Most associations want to provide exclusive content to their members, not visible by the public, in addition to the core publication. Once a member has signed in with her log-in credentials, restricted distribution allows the membership organization to “turn on” or provide member-only .folios. Now that Digital Publishing Suite supports restricted distribution of paid .folios, membership organizations can do the following within the same app:

1)  Sell the journal to the general public
2)  Provide members free access to the journal
3)  Deliver exclusive content to members within the same viewer – without being viewed by the general public

When a customer signs in to the viewer, an entitlement server determines which .folios are available for download and/or purchase based on account type. Publishers do not need to use a custom HTML store to make retail .folios available.

END USER FEATURES
Bookmarking

Within Content Viewer, readers can now bookmark an article in a .folio on their iOS and Android devices in order to reference the article at a later time. Consumers will be able to add bookmarks to articles, jump to the bookmarked article, and then delete the bookmarks when they are done. The publisher can enable bookmarking capabilities by selecting “Bookmarks enabled” in Viewer Builder.

Auto-Archive Folios

In order to open up memory on readers’ tablets, we have created the ability to auto-archive .folios in the app library. Within Viewer Builder, publishers can set a limit on the number of .folios that are immediately viewable in the library. Because readers often download a mix of back issues and recent releases, auto-archiving is based on the date that the reader downloaded the .folio, and not on the publication date. Consumers who choose to opt into auto-archiving will find that, if they exceed the limit set by the publisher as they download a new issue, the .folio that has been downloaded for the longest period of time will be automatically archived to the cloud.

Watch the video below. You will notice that, if the reader chooses to restore purchase, he can still re-download archived folios. Because there is a fixed limit to the number of .folios in the library, the next .folio in the hierarchy will be automatically archived. Learn how to set up auto-archiving at Bob Bringhurst’s Digital Publishing Suite help site.


Navigation Bar Expanded (Enterprise only)

The navigation bar at the bottom of the content viewer now supports eight slots that can be all be customized for your readers’ needs.

DESIGN AND INTERACTIVITY
Smooth Scrolling Layouts

Prior to this release, if you wanted to create a smooth scrolling layout, it would recognize both layouts as landscape because its height was always longer than its width. Today Folio Builder recognizes (for example) 1024×2000 as a landscape smooth scrolling layout, and 768×2000 as a portrait smooth scrolling layout. Visit Bob Bringhurst’s help site to learn how to set up smooth scrolling.

Scrollable Frames
Currently, to create scrollable frames publishers have been using the “Pan Only” feature in the Pan & Zoom overlay type as a work around. Now, there is a new panel section that is specifically designed for scrollable frames, and it allows designers to hide the scroll bar. The Adobe team has provided more flexibility for positioning content in the scrollable frame. Up until this point, content placed in the scrollable frame defaulted to the top left corner. Now, designers can choose where the starting point is, which is beneficial for content that needs to be read or seen from right to left, such as Japanese writing. It also allows designers to create an image that slides from the left side of the screen to the right, or from the top of the screen to the bottom. And yes, you can start the scrolling frame from the middle, too.

Watch the video below, which provides examples of:

1) Scrolling from right to left
2) Scrolling left to right
3) Scrolling from the middle, moving right, left, up and down

Linking Articles to Custom Store (Enterprise Only)
Upselling and cross-selling content within the app is essential for driving new revenue streams with publishers’ existing customer base. Digital Publishing Suite enables linking from within an article to the custom HTML store within the app. If you have an article that mentions a special edition (e.g. National Geographic’s 50 Best Photographs or Backpacker’s Gear Guide) the reader can follow a link to the HTML store where she could purchase the special edition immediately.

DEVICE SUPPORT
The new iPad

Configuring for iPad 1, iPad 2, and the new iPad in Viewer Builder
 

The new iPad comes out on March 16th!  Digital Publishing Suite will enable publishers and content creators to build high resolution applications that take full advantage of the new A5X processer, support for 1080p video output and more intensive pixel density.  The new iPad screen has twice the resolution of iPad 1 and 2.   Publishers can immediately begin testing and previewing content for the new iPad using the generic Content Viewer.  Stay tuned for more information on new iPad design best practices.

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6:00 AM Permalink

Vogue Launches on the New iPad!

 

Vogue, built with Adobe Digital Publishing Suite, was released on the new iPad on Friday. It’s apropos that Vogue would be a trendsetter and lead the publishing industry into the new iPad era. Both fashion and publishing build their business on stunning photography, which is enhanced by the new iPad’s retina display. With four times the pixel density, it makes every image pop: runway shots that exhibit vibrant displays of cutting edge fashion, rich and colorful video of Jennifer Lopez’s cover shoot, captivating photographs by Annie Leibovitz, and crisp typography throughout. Also, after I downloaded it on my new iPad, the folio installed incredibly fast.

When you open up the app on the new iPad, check out the ads. Tablet ads are already worth more, because of the audience that they reach and the type of content that they sit alongside. The rich colors in Revlon makeup ads are eye catching, drawing in the attention of a premium audience. The crystal clear, backlit Versace image has a veritable glow.

Below is screenshot of the Jennifer Lopez video, followed by a comparison of two images: one with the iPad 2 (top) and one with the new iPad (bottom). Check out the resolution on the typography. This level of detail, even in the photo captions, gives the layout an even cleaner, crisper look and feel.

Jennifer Lopez Video Screenshot

Vogue Image on iPad 2

Vogue Image on the New iPad

Stay tuned. We’ll talk more about Vogue on the new iPad this week, and what this means for the publishing industry. In the meantime…

· Visit the Digital Publishing Developer Center for initial guidelines on publishing to the new iPad
· Download Vogue from the app store

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9:03 PM Permalink

Build Your Analytics Toolkit at the Adobe Digital Marketing Summit

Want to know how to optimize your tablet content for business results? Join us at the Adobe Digital Marketing Summit and attend the session: Tablet Publishing: Using Analytics to Drive Business Results on Thursday, March 22 in order to understand how to hone your editorial and advertising strategy based on reader consumption of content. Learn how Adobe is collaborating with publishers to refine content for highly immersive publications based on metrics around tablet usage. Want a more in-depth understanding of Digital Publishing Suite? Adobe evangelist Colin Fleming will also conduct a full day Training on Digital Publishing Suite on Tuesday, March 20th.

Details for both sessions are below. In addition to the Digital Publishing Suite sessions, we also recommend the Media Monetization sessions designed for publishers. Speakers from Condé Nast, Yahoo!, Forrester, and Adobe will discuss driving return for advertisers, thriving during digital disruption, measuring audiences across channels, and the evolution of digital publishing. You will walk away with a sense of how extended, drill-down analytics can drive success in your business.

Digital Marketing Summit
Mar 20-23, 2012
Salt Lake City, Utah
http://summit.adobe.com/digital-marketing-summit.html

Tablet Publishing: Using Analytics to Drive Business Results
Laura Winner, Condé Nast Publications
Michael Goldstein, Senior Consultant, Adobe
Thursday, March 22, 11:00 AM
Print isn’t dead, but it is dramatically changing. The argument now isn’t so much about where content should live, it’s about that content should live everywhere. With this publishing revolution, media and business publishers are taking a hard look at how they can transform themselves with so much information consumed on tablets. Hear how Adobe is collaborating with other companies to create the next generation of how consumers view and interact with publications on tablet devices and how to optimize those publications for success. The integration of Adobe Digital Publishing Suite and Adobe Digital Marketing Suite allows tablet publishers to fine-tune content and advertising inventory as they develop high-impact, immersive publications for tablets.

In this session, learn:
• How analytics help tablet publishers select editorial themes and interactivity types that demonstrably resonate with an audience
• How insights into user interaction with advertising helps publishers identify the most engaging ad formats and placements and establish premium pricing for those units
• Best practices for applying analytics into the day-to-day tablet publishing workflow

This session is for publishers who run or interested digital magazine editions.

Adobe Digital Publishing Suite Pre-Conference Training
Conducted by Colin Fleming, Digital Publishing Evangelist, Adobe
All day: Tuesday, March 20, 2012
http://summit.adobe.com/training.html
Adobe Digital Publishing Suite is a complete solution that lets individual designers, traditional media publishers, ad agencies, and major media and brand organizations create, distribute, monetize, and optimize cutting-edge interactive content and publications for tablet devices. Efficiently bring your tablet content to market. Smooth integration with Adobe Creative Suite® 5.5 software and tight control over the complete application creation and publishing process empower you or your design and production staff to deliver engaging tablet documents that meet even the most intensive deadlines.

In this course you will learn how to use Adobe InDesign and Adobe Digital Publishing Suite to design and layout mobile documents and build single-issue and multi-issue viewer apps. These apps will deliver innovative reading experiences, interactive content, and high-impact advertising on leading tablet devices that get consumers more deeply engaged with your content and your brand. Additionally, you will see how easily Adobe’s Digital Publishing Suite ties in with Adobe SiteCatalyst analytics.

Participation in this course requires an intermediate knowledge of Adobe InDesign and use of a Macintosh computer (to be provided). Time will not be taken during class to bring students up to speed on how to move around in the InDesign product.

 

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1:15 AM Permalink

Join Us at Publishing Business Conference and Expo Next Week

On March 19-21, the Adobe Digital Publishing Suite team will be discussing digital strategy and monetization at the Publishing Business Conference & Expo in New York City. Meet up with us at the following panels and speaking engagements, and feel free to chat with us afterwards. Come learn about using Digital Publishing Suite to drive multichannel production strategies, build your brand, and create new revenue streams within a larger publishing strategy.  

EVENT INFO

Publishing Business Conference, March 19 – 21, 2012
Location: New York Marriott Marquis
Website: http://www.publishingbusiness.com/

About the event: The annual Publishing Business Conference and Expo was founded in 1997. Like the publishing industry, the show has itself evolved into what has become the must-attend event for publishing executives. Held each year in New York City—the publishing capital of the world—the Publishing Business Conference and Expo draws thousands of professionals from all areas of publishing. This major event brings you dozens of sessions specifically geared toward book and magazine publishing executives.

Session: Save Time and Money. Produce More With Less. Multichannel Production Strategies for the Modern Media Company
Date: Tuesday, Mar 20
Time: 10:05 AM – 10:55 AM
Track: Magazine
Location: Alvin/Edison, 5th Floor
A panel of senior-level production and operations executives will tackle many of the challenges and opportunities facing today’s magazine publishing company. Among the topics to be discussed:

  • Meeting multichannel output demands as a result of fewer resources and rapidly evolving technology
  • Redefined workflow technologies that save time and money
  • Steering your personnel through constantly evolving workloads
  • Balancing print and digital production workloads

And more!

  • Moderator: Nick Bogaty, Director of Business Development, Digital Publishing Group at Adobe
  • Michael Esposito, SVP and Head of Publishing Group FMG
  • Greg Reeder, Director, Marine Corps Production, Defense Media Activity, Editor-in-Chief, Marines Magazine

Session: Creating High Value Apps That Engage Subscribers and Build Your Brand: Technology & Solutions Session Presented By Adobe Systems 
Date: Tuesday, Mar 20
Time: 12:45 PM – 01:05 PM
Track: Technology & Solutions
Location: Lyceum/Carnegie, 5th Floor
Award-winning tablet magazines have been built with Adobe Digital Publishing Suite. Join Gerald Farro, seasoned executive in publishing and mobile, as he provides case studies of leading companies’ digital strategies. After this session, you will know how to use Adobe Digital Publishing Suite to elevate your brand, monetize your content, and reach wider audiences

  • Gerald Farro, Business Development Manager, Digital Publishing, Adobe

Th(ink) E-Reading Summit

Session: Extending the Brand: One Format to Rule Them All
Date: Wednesday, Mar 21
Time: 10:35 AM – 11:20 AM
Track: Magazine
One of the limitations of digital magazines was that every vendor offered a different solution for displaying the paginated content. Today there is still no standard for displaying magazines in a digital format that takes into account key elements including advertising, video and interactivity. Apple, with its hugely successful devices, has helped to create some clarity here but they are not the standard. With many platforms carrying digital versions of magazines today, will there ever be a standard? What would a standard magazine format mean for publishers? How should publishers prepare? These are some of the questions answered by this panel of publishing industry experts.

  • Nick Bogaty, Director of Business Development, Digital Publishing Group at Adobe
  • David Steinhardt, President and CEO IDEAlliance
  • Staffan Ekholm, Chief Executive Office MAG+
  • Bob Sacks, Senior Analyst and Partner mediaIDEAS (moderator)
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7:16 PM Permalink

Announcing the Digital Publishing Suite Developer Center

We’ve just launched a new resource for customers and partners, the Digital Publishing Suite Developer Center.  This portal contains a wealth of detailed information to help developers extend Digital Publishing Suite, and take advantage of advanced capabilities, particularly of the Professional and Enterprise editions. Content will be updated weekly, and will include tutorials, how-to articles, templates, scripts, code samples and API documentation.

Some initial topics include:

  • Building a custom storefront
  • Leveraging direct entitlement
  • Integrating with Apple Newsstand
  • Using push notifications and triggering Apple Newsstand background downloads
  • Using a self-signed content viewer on the iPad for USB previewing of folios
  • Quickly creating folios from existing PDF files using an InDesign script

The Developer Center is also a quick way to find information on the latest features in each new software release.

Check Developer Center frequently for the latest ways to push the boundaries of what’s possible with Digital Publishing Suite!

 

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10:51 PM Permalink

Digital Publishing Suite to support the new iPad

With today’s new iPad announcement, we’re hearing excitement from our publishing customers about taking advantage of the high-definition retina display and faster processing capabilities of Apple’s new device.  When the new iPad ships, Digital Publishing Suite customers will have support for these new features in the Adobe Content Viewer. This means you’ll be able to display stunning, full-bleed, immersive publications using every pixel of the 2048 x 1536 display with richer color saturation using Adobe Content Viewer technology.  When the newest build of Content Viewer is approved in the Apple App Store, these features will be supported in all published new iPad applications.

What’s more, Digital Publishing Suite customers will be able to take advantage of the faster processing capabilities enabled by the new iPad’s Apple A5X processor — especially important when delivering video to engage readers. With video comprising nearly 20% of all interactivity in Digital PublishingSuite-produced apps (among other stats we released last week), publishers will be able to engage, inform and entertain their readers with faster video and other types of interactivity rendered with Adobe Content Viewer on the new iPad.

Using Digital Publishing Suite, traditional media and corporate publishers along with ad agencies and brand organizations can produce compelling content for the new iPad using existing designer skillsets within their organization.  Combining iPad support with integrated analytics and advanced entitlement capabilities in Enterprise Edition, Digital Publishing Suite is the end-to-end solution for publishers serious about inspiring their audiences – and driving business results.

Learn more about how to start publishing with Digital Publishing Suite

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11:27 PM Permalink