Join Us at Publishing Business Conference and Expo Next Week

On March 19-21, the Adobe Digital Publishing Suite team will be discussing digital strategy and monetization at the Publishing Business Conference & Expo in New York City. Meet up with us at the following panels and speaking engagements, and feel free to chat with us afterwards. Come learn about using Digital Publishing Suite to drive multichannel production strategies, build your brand, and create new revenue streams within a larger publishing strategy.  

EVENT INFO

Publishing Business Conference, March 19 – 21, 2012
Location: New York Marriott Marquis
Website: http://www.publishingbusiness.com/

About the event: The annual Publishing Business Conference and Expo was founded in 1997. Like the publishing industry, the show has itself evolved into what has become the must-attend event for publishing executives. Held each year in New York City—the publishing capital of the world—the Publishing Business Conference and Expo draws thousands of professionals from all areas of publishing. This major event brings you dozens of sessions specifically geared toward book and magazine publishing executives.

Session: Save Time and Money. Produce More With Less. Multichannel Production Strategies for the Modern Media Company
Date: Tuesday, Mar 20
Time: 10:05 AM – 10:55 AM
Track: Magazine
Location: Alvin/Edison, 5th Floor
A panel of senior-level production and operations executives will tackle many of the challenges and opportunities facing today’s magazine publishing company. Among the topics to be discussed:

  • Meeting multichannel output demands as a result of fewer resources and rapidly evolving technology
  • Redefined workflow technologies that save time and money
  • Steering your personnel through constantly evolving workloads
  • Balancing print and digital production workloads

And more!

  • Moderator: Nick Bogaty, Director of Business Development, Digital Publishing Group at Adobe
  • Michael Esposito, SVP and Head of Publishing Group FMG
  • Greg Reeder, Director, Marine Corps Production, Defense Media Activity, Editor-in-Chief, Marines Magazine

Session: Creating High Value Apps That Engage Subscribers and Build Your Brand: Technology & Solutions Session Presented By Adobe Systems 
Date: Tuesday, Mar 20
Time: 12:45 PM – 01:05 PM
Track: Technology & Solutions
Location: Lyceum/Carnegie, 5th Floor
Award-winning tablet magazines have been built with Adobe Digital Publishing Suite. Join Gerald Farro, seasoned executive in publishing and mobile, as he provides case studies of leading companies’ digital strategies. After this session, you will know how to use Adobe Digital Publishing Suite to elevate your brand, monetize your content, and reach wider audiences

  • Gerald Farro, Business Development Manager, Digital Publishing, Adobe

Th(ink) E-Reading Summit

Session: Extending the Brand: One Format to Rule Them All
Date: Wednesday, Mar 21
Time: 10:35 AM – 11:20 AM
Track: Magazine
One of the limitations of digital magazines was that every vendor offered a different solution for displaying the paginated content. Today there is still no standard for displaying magazines in a digital format that takes into account key elements including advertising, video and interactivity. Apple, with its hugely successful devices, has helped to create some clarity here but they are not the standard. With many platforms carrying digital versions of magazines today, will there ever be a standard? What would a standard magazine format mean for publishers? How should publishers prepare? These are some of the questions answered by this panel of publishing industry experts.

  • Nick Bogaty, Director of Business Development, Digital Publishing Group at Adobe
  • David Steinhardt, President and CEO IDEAlliance
  • Staffan Ekholm, Chief Executive Office MAG+
  • Bob Sacks, Senior Analyst and Partner mediaIDEAS (moderator)
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