Adobe Digital Publishing

Vogue, built with Adobe Digital Publishing Suite, was released on the new iPad on Friday. It’s apropos that Vogue would be a trendsetter and lead the publishing industry into the new iPad era. Both fashion and publishing build their business on stunning photography, which is enhanced by the new iPad’s retina display. With four times the pixel density, it makes every image pop: runway shots that exhibit vibrant displays of cutting edge fashion, rich and colorful video of Jennifer Lopez’s cover shoot, captivating photographs by Annie Leibovitz, and crisp typography throughout. Also, after I downloaded it on my new iPad, the folio installed incredibly fast.

When you open up the app on the new iPad, check out the ads. Tablet ads are already worth more, because of the audience that they reach and the type of content that they sit alongside. The rich colors in Revlon makeup ads are eye catching, drawing in the attention of a premium audience. The crystal clear, backlit Versace image has a veritable glow.

Below is screenshot of the Jennifer Lopez video, followed by a comparison of two images: one with the iPad 2 (top) and one with the new iPad (bottom). Check out the resolution on the typography. This level of detail, even in the photo captions, gives the layout an even cleaner, crisper look and feel.

Jennifer Lopez Video Screenshot

Vogue Image on iPad 2

Vogue Image on the New iPad

Stay tuned. We’ll talk more about Vogue on the new iPad this week, and what this means for the publishing industry. In the meantime…

· Visit the Digital Publishing Developer Center for initial guidelines on publishing to the new iPad
· Download Vogue from the app store

Want to know how to optimize your tablet content for business results? Join us at the Adobe Digital Marketing Summit and attend the session: Tablet Publishing: Using Analytics to Drive Business Results on Thursday, March 22 in order to understand how to hone your editorial and advertising strategy based on reader consumption of content. Learn how Adobe is collaborating with publishers to refine content for highly immersive publications based on metrics around tablet usage. Want a more in-depth understanding of Digital Publishing Suite? Adobe evangelist Colin Fleming will also conduct a full day Training on Digital Publishing Suite on Tuesday, March 20^th.

Details for both sessions are below. In addition to the Digital Publishing Suite sessions, we also recommend the Media Monetization sessions designed for publishers. Speakers from Condé Nast, Yahoo!, Forrester, and Adobe will discuss driving return for advertisers, thriving during digital disruption, measuring audiences across channels, and the evolution of digital publishing. You will walk away with a sense of how extended, drill-down analytics can drive success in your business.

Digital Marketing Summit
Mar 20-23, 2012
Salt Lake City, Utah
http://summit.adobe.com/digital-marketing-summit.html

Tablet Publishing: Using Analytics to Drive Business Results
Laura Winner, Condé Nast Publications
Michael Goldstein, Senior Consultant, Adobe
Thursday, March 22, 11:00 AM
Print isn’t dead, but it is dramatically changing. The argument now isn’t so much about where content should live, it’s about that content should live everywhere. With this publishing revolution, media and business publishers are taking a hard look at how they can transform themselves with so much information consumed on tablets. Hear how Adobe is collaborating with other companies to create the next generation of how consumers view and interact with publications on tablet devices and how to optimize those publications for success. The integration of Adobe Digital Publishing Suite and Adobe Digital Marketing Suite allows tablet publishers to fine-tune content and advertising inventory as they develop high-impact, immersive publications for tablets.

In this session, learn:
• How analytics help tablet publishers select editorial themes and interactivity types that demonstrably resonate with an audience
• How insights into user interaction with advertising helps publishers identify the most engaging ad formats and placements and establish premium pricing for those units
• Best practices for applying analytics into the day-to-day tablet publishing workflow

This session is for publishers who run or interested digital magazine editions.

Adobe Digital Publishing Suite Pre-Conference Training
Conducted by Colin Fleming, Digital Publishing Evangelist, Adobe
All day: Tuesday, March 20, 2012
http://summit.adobe.com/training.html
Adobe Digital Publishing Suite is a complete solution that lets individual designers, traditional media publishers, ad agencies, and major media and brand organizations create, distribute, monetize, and optimize cutting-edge interactive content and publications for tablet devices. Efficiently bring your tablet content to market. Smooth integration with Adobe Creative Suite® 5.5 software and tight control over the complete application creation and publishing process empower you or your design and production staff to deliver engaging tablet documents that meet even the most intensive deadlines.

In this course you will learn how to use Adobe InDesign and Adobe Digital Publishing Suite to design and layout mobile documents and build single-issue and multi-issue viewer apps. These apps will deliver innovative reading experiences, interactive content, and high-impact advertising on leading tablet devices that get consumers more deeply engaged with your content and your brand. Additionally, you will see how easily Adobe’s Digital Publishing Suite ties in with Adobe SiteCatalyst analytics.

Participation in this course requires an intermediate knowledge of Adobe InDesign and use of a Macintosh computer (to be provided). Time will not be taken during class to bring students up to speed on how to move around in the InDesign product.

• Register for Adobe Digital Marketing Summit

On March 19-21, the Adobe Digital Publishing Suite team will be discussing digital strategy and monetization at the Publishing Business Conference & Expo in New York City. Meet up with us at the following panels and speaking engagements, and feel free to chat with us afterwards. Come learn about using Digital Publishing Suite to drive multichannel production strategies, build your brand, and create new revenue streams within a larger publishing strategy.  

EVENT INFO

Publishing Business Conference, March 19 – 21, 2012
Location: New York Marriott Marquis
Website: http://www.publishingbusiness.com/

About the event: The annual Publishing Business Conference and Expo was founded in 1997. Like the publishing industry, the show has itself evolved into what has become the must-attend event for publishing executives. Held each year in New York City—the publishing capital of the world—the Publishing Business Conference and Expo draws thousands of professionals from all areas of publishing. This major event brings you dozens of sessions specifically geared toward book and magazine publishing executives.

Session: Save Time and Money. Produce More With Less. Multichannel Production Strategies for the Modern Media Company
Date: Tuesday, Mar 20
Time: 10:05 AM – 10:55 AM
Track: Magazine
Location: Alvin/Edison, 5th Floor
A panel of senior-level production and operations executives will tackle many of the challenges and opportunities facing today’s magazine publishing company. Among the topics to be discussed:

• Meeting multichannel output demands as a result of fewer resources and rapidly evolving technology
• Redefined workflow technologies that save time and money
• Steering your personnel through constantly evolving workloads
• Balancing print and digital production workloads

And more!

• Moderator: Nick Bogaty, Director of Business Development, Digital Publishing Group at Adobe
• Michael Esposito, SVP and Head of Publishing Group FMG
• Greg Reeder, Director, Marine Corps Production, Defense Media Activity, Editor-in-Chief, Marines Magazine

Session: Creating High Value Apps That Engage Subscribers and Build Your Brand: Technology & Solutions Session Presented By Adobe Systems 
Date: Tuesday, Mar 20
Time: 12:45 PM – 01:05 PM
Track: Technology & Solutions
Location: Lyceum/Carnegie, 5th Floor
Award-winning tablet magazines have been built with Adobe Digital Publishing Suite. Join Gerald Farro, seasoned executive in publishing and mobile, as he provides case studies of leading companies’ digital strategies. After this session, you will know how to use Adobe Digital Publishing Suite to elevate your brand, monetize your content, and reach wider audiences

• Gerald Farro, Business Development Manager, Digital Publishing, Adobe

Th(ink) E-Reading Summit

Session: Extending the Brand: One Format to Rule Them All
Date: Wednesday, Mar 21
Time: 10:35 AM – 11:20 AM
Track: Magazine
One of the limitations of digital magazines was that every vendor offered a different solution for displaying the paginated content. Today there is still no standard for displaying magazines in a digital format that takes into account key elements including advertising, video and interactivity. Apple, with its hugely successful devices, has helped to create some clarity here but they are not the standard. With many platforms carrying digital versions of magazines today, will there ever be a standard? What would a standard magazine format mean for publishers? How should publishers prepare? These are some of the questions answered by this panel of publishing industry experts.

• Nick Bogaty, Director of Business Development, Digital Publishing Group at Adobe
• David Steinhardt, President and CEO IDEAlliance
• Staffan Ekholm, Chief Executive Office MAG+
• Bob Sacks, Senior Analyst and Partner mediaIDEAS (moderator)

This week’s App of the Week is ASOS, which is the UK’s largest fashion design and beauty store. The publication makes shoppers want to hang out for a while, as it combines e-commerce, social sharing, and hip editorial about the latest trends in fashion, movies, art, and music. Here are some of our favorite features:

• Unwrap a gift using the 360 degree overlay in Digital Publishing Suite
• See how 2012 trends will impact fashion
• Pile your favorite items into your shopping cart. Not ready to buy? Come back later and your selections will still be there.
• Share your favorite items through twitter – within the app

Watch more here:

With today’s new iPad announcement, we’re hearing excitement from our publishing customers about taking advantage of the high-definition retina display and faster processing capabilities of Apple’s new device.  When the new iPad ships, Digital Publishing Suite customers will have support for these new features in the Adobe Content Viewer. This means you’ll be able to display stunning, full-bleed, immersive publications using every pixel of the 2048 x 1536 display with richer color saturation using Adobe Content Viewer technology.  When the newest build of Content Viewer is approved in the Apple App Store, these features will be supported in all published new iPad applications.

What’s more, Digital Publishing Suite customers will be able to take advantage of the faster processing capabilities enabled by the new iPad’s Apple A5X processor — especially important when delivering video to engage readers. With video comprising nearly 20% of all interactivity in Digital PublishingSuite-produced apps (among other stats we released last week), publishers will be able to engage, inform and entertain their readers with faster video and other types of interactivity rendered with Adobe Content Viewer on the new iPad.

Using Digital Publishing Suite, traditional media and corporate publishers along with ad agencies and brand organizations can produce compelling content for the new iPad using existing designer skillsets within their organization.  Combining iPad support with integrated analytics and advanced entitlement capabilities in Enterprise Edition, Digital Publishing Suite is the end-to-end solution for publishers serious about inspiring their audiences – and driving business results.

Learn more about how to start publishing with Digital Publishing Suite

Fast Company for the iPad launched last week. Designed by Joe Zeff Design in partnership with Fast Company, the digital magazine has a crisp design and well balanced use of interactivity.

Some features include:

• Quizzes to test your knowledge of innovative companies
• Videos of 3-D architectural designs
• 360 degree rotations of technological innovations

Watch a video showing Fast Company’s coolest features

Today, iMonitor released its list of Best Magazine Apps for iPad, and Adobe Digital Publishing Suite Apps comprise 13 of the top 20 apps. The iMonitor team has downloaded more than 5,000 publication apps since 2010, using 75 metrics to score them based on design, functionality, and use of rich media content. In Rebecca McPheters’ guest blog post, she informs us that an iMonitor score bodes well for a publishing company since the iMonitor score has strong correlation with sales.

Congratulations to the following Adobe Digital Publishing Suite customers whose apps have undergone rigorous testing and come out triumphant:

• Allure Magazine
• CHIP
• evo Magazine
• Golf Digest Magazine
• GQ
• Martha Stewart Everyday Food Magazine
• Martha Stewart Living Magazine for iPad
• National Geographic Magazine
• Newsweek
• NM+ e+Mag
• Revista Galileu
• SELF Magazine
• WIRED Magazine

According to McPheters, “As the number of magazine apps has exploded, the bar for outstanding performance has constantly evolved.  These apps are each doing an outstanding job of fully-leveraging the iPad’s capabilities to enhance the user experience and expand upon the services traditionally offered to readers by printed publications.”

• Read the iMonitor press release: iMonitor Releases List of Best Magazine Apps
• Read Rebecca McPheters blog post: On the iPad, as Elsewhere, Quality Matters
• Search for more Digital Publishing Suite apps in the Digital Publishing Gallery

This week, Joe Zeff Design announced the first issue of Fast Company for iPad, created with Adobe Digital Publishing Suite, Enterprise Edition. As an enterprise account, Fast Company has insight into reader behavior through Site Catalyst analytics, and can maintain a connection with its print subscribers using direct entitlement. Joe Zeff Design, known for blending design, illustration and animation, embraced the Digital Publishing Suite interactive features by developing quizzes, dynamic graphs, videos, animations, and beautiful photography.

When I opened up the March issue, the first thing I saw was a pane of frosted glass, which I wiped clean to reveal Jack Dorsey, founder and CEO of Square and creator of Twitter. Diving into the digital magazine, I read through a list of the 50 Most Innovative Companies, and learned about them through interactive infographics and engrossing videos. I highly recommend you download the magazine and fly through the 3-D animation of Seattle’s Waterfront project, designed by James Corner Field Operations.  Then, after reading through the Top 50, input your comments into the discussion board at the end. Congratulations to Joe Zeff Design and Fast Company for the launch of a well-designed and engaging digital magazine.

• Read the press release and watch a video of the Fast Company app
• Download the March issue of Fast Company
• Learn more about Joe Zeff Design

Interested in learning more about Adobe Digital Publishing Suite? Want to meet other publishers actively engaged in publishing to tablets? Want to learn how to efficiently incorporate digital publishing into your existing workflow? Then the Xperience is the place to go.

In addition to inspiring keynotes, a host of customer case studies from renowned publishing houses, in-depth sessions and workshops on extending Digital Publishing Suite features and customizing digital storefronts, Adobe and WoodWing customers and representatives will be on hand. They’ll discuss what’s in store for Digital Publishing Suite, share their experiences on digital publishing and discuss ways to maximize monetization and production while keeping staffing to a minimum. Adobe Digital Publishing Suite is the de facto standard for creating content for mobile devices and WoodWing is leading the charge for publishers in the digital publishing revolution.

WoodWing Xperience website: xperience.woodwing.com
27-28 March, 2012 Grand Hotel Krasnapolsky, Amsterdam

Program Highlights include

The Adobe-WoodWing Alliance: Advancing Publisher Opportunities
Speaker: Zeke Koch, Sr. Director of Product Management, Design at Adobe
Description: WoodWing and Adobe’s alliance results in a tremendous market penetration for DPS. Zeke will explain the customer benefits of this revolutionary alliance and provide a broader perspective on Adobe’s digital publishing activities for the future.

Joe Zeff Design -– Beyond Magazines
Speaker: Joe Zeff, President of Joe Zeff Design
Description: Joe Zeff will talk about the next wave of digital publishing and how the magic that empowers books and magazines is rapidly transforming other industries, creating much larger opportunities for publishers that can leverage WoodWing and Adobe tools.

How to Earn Money from Digital Publishing
Speaker: Roger Risdal, Business Development, Adobe Digital Publishing Team
Description: Since April 2010, the tablet has given birth to a new paradigm for digital content distribution. Digital Publishing Suite provides a great opportunity for new revenue streams based on this distribution platform in the areas of advertising, subscriptions, and more.

McPheters & Company: Top Tips for Building Better Apps
Speaker: Rebecca McPheters – CEO of McPheters & Company
Description: In 2010, McPheters & Company launched iMonitor™, used by publishers, ad agencies, and developers to stay on top of trends in the rapidly evolving tablet publishing industry. To date, iMonitor has evaluated more than 5,000 apps from 65 countries. During this session, Rebecca will present lessons learned from this extensive research.

Digital Publishing Analytics
Speaker: Ed Hewett, Product Manager, Gaming & Digital Publishing – Adobe Systems
With the move to digital editions, publishers have not only unlocked truly unique content experiences but also accessed insights into how users interact with digital magazine content.  Join a discussion on how analytics can help you drive top-line business results, make critical content decisions, and empower your ad sales team through industry standard metrics.

View the Xperience Agenda
(http://www.woodwing.com/en/Landing/woodwing-xperience-agenda)

Register for the WoodWing Xperience 2012
(http://www.woodwing.com/en/Landing/woodwing-xperience-register)

Learn about WoodWing’s Next Wave Tour, sponsored by Adobe
(http://www.woodwing.com/en/Landing/woodwing-xperience-home)