March 26, 2012
Today is a great day for technology fans. PC Magazine is back, and it’s better than ever. After discontinuing the print edition of PC Magazine in favor of an all-digital platform, the publisher has now redesigned its tech icon and modernized the experience for the iPad using Adobe Digital Publishing Suite, Professional edition.
The digital edition features lush, high-resolution photography; 360-degree product rotations; live Twitter streams from authoritative columnists commenting on products; and product reviews that readers expect from the established brand. It is also completely ad-free, and designed to be lightweight for fast, easy downloading and low memory consumption.
Vivek Shah, CEO of Ziff Davis says the company partnered with Joe Zeff Design to create the rich, interactive digital edition of the well-liked magazine for the iPad. Shah explained the move to an interactive digital edition: “Our research shows that there is an audience that very much craves the permanence and visual artistry of the print magazine format and wants to read and re-read our journalistic-style, long-form stories. With Adobe Digital Publishing Suite, we’ve curated a digital edition of PC Magazine that offers technology enthusiasts a lean-back experience that is genuinely fun, useful, and immersive.”
Ziff Davis plans to use the analytics built into Digital Publishing Suite to gain insight into open rates, popular articles, and statistics on where time is spent within the digital magazine. This information will help the publisher continue improving editorial based on what subscribers want. To learn more about Ziff Davis/PC Magazine and its use of Adobe Digital Publishing Suite, Professional edition, click here: http://www.adobe.com/products/digital-publishing-suite-pro/showcase.edu.html.