March 2, 2012
Interested in learning more about Adobe Digital Publishing Suite? Want to meet other publishers actively engaged in publishing to tablets? Want to learn how to efficiently incorporate digital publishing into your existing workflow? Then the Xperience is the place to go.
In addition to inspiring keynotes, a host of customer case studies from renowned publishing houses, in-depth sessions and workshops on extending Digital Publishing Suite features and customizing digital storefronts, Adobe and WoodWing customers and representatives will be on hand. They’ll discuss what’s in store for Digital Publishing Suite, share their experiences on digital publishing and discuss ways to maximize monetization and production while keeping staffing to a minimum. Adobe Digital Publishing Suite is the de facto standard for creating content for mobile devices and WoodWing is leading the charge for publishers in the digital publishing revolution.
WoodWing Xperience website: xperience.woodwing.com
27-28 March, 2012 Grand Hotel Krasnapolsky, Amsterdam
Program Highlights include
The Adobe-WoodWing Alliance: Advancing Publisher Opportunities
Speaker: Zeke Koch, Sr. Director of Product Management, Design at Adobe
Description: WoodWing and Adobe’s alliance results in a tremendous market penetration for DPS. Zeke will explain the customer benefits of this revolutionary alliance and provide a broader perspective on Adobe’s digital publishing activities for the future.
Joe Zeff Design -– Beyond Magazines
Speaker: Joe Zeff, President of Joe Zeff Design
Description: Joe Zeff will talk about the next wave of digital publishing and how the magic that empowers books and magazines is rapidly transforming other industries, creating much larger opportunities for publishers that can leverage WoodWing and Adobe tools.
How to Earn Money from Digital Publishing
Speaker: Roger Risdal, Business Development, Adobe Digital Publishing Team
Description: Since April 2010, the tablet has given birth to a new paradigm for digital content distribution. Digital Publishing Suite provides a great opportunity for new revenue streams based on this distribution platform in the areas of advertising, subscriptions, and more.
McPheters & Company: Top Tips for Building Better Apps
Speaker: Rebecca McPheters – CEO of McPheters & Company
Description: In 2010, McPheters & Company launched iMonitor™, used by publishers, ad agencies, and developers to stay on top of trends in the rapidly evolving tablet publishing industry. To date, iMonitor has evaluated more than 5,000 apps from 65 countries. During this session, Rebecca will present lessons learned from this extensive research.
Digital Publishing Analytics
Speaker: Ed Hewett, Product Manager, Gaming & Digital Publishing – Adobe Systems
With the move to digital editions, publishers have not only unlocked truly unique content experiences but also accessed insights into how users interact with digital magazine content. Join a discussion on how analytics can help you drive top-line business results, make critical content decisions, and empower your ad sales team through industry standard metrics.
View the Xperience Agenda
Register for the WoodWing Xperience 2012
Learn about WoodWing’s Next Wave Tour, sponsored by Adobe