by Adobe Digital Publishing Suite Team
ASOS, an online fashion and beauty retailer based in the UK, recently launched a digital edition of its popular ASOS Magazine to help expand its reach internationally. Using Adobe Digital Publishing Suite, Professional Edition, ASOS was able to leverage its existing print workflow based on Adobe InDesign to create a feature-rich, interactive digital edition.
Editorial and Design Director Duncan Edwards commented on how easy using Adobe software to bring its iconic ASOS Magazine to tablets saying, “We selected Adobe Digital Publishing Suite because it let us get into digital publishing quickly, without having to create our own app from the ground up.”
The free app features celebrities modeling the latest fashions, editorial content with a modern flair, and the ability to browse and add products to online shopping carts. ASOS is seeing positive results from its digital edition, with the average basket size for online orders placed through the app ringing in at approximately 30% higher than orders placed directly through the website.
ASOS also appreciates the ability to localize text for various audiences. But most important is the ability to build brand awareness and gain exposure among affluent consumers. In the coming year, ASOS hopes to double—or even triple—the number of app downloads. To learn more about ASOS and its use of Adobe Digital Publishing Suite, Professional Edition, click here: http://adobe.ly/HerBaT