April 18, 2012
We’re seeing more publications built with Digital Publishing Suite for the new “resolutionary” iPad. Last week, Martha Stewart Living was updated to be retina-capable, meaning it is optimized for the new iPad. In addition, MSLO released its inaugural digital issue of Whole Living for all versions of the iPad. Stewart previews Whole Living on her iPad3 in the following video, pointing out fun animations and delectable recipes.
Whole Living features gorgeous photography of lush gardens and beautiful foods, enhanced by the rich colors on iPad3. I particularly love the step-by-step recipe instructions featuring fennel, fiddlehead ferns, and fava beans. Last week Apple featured it in the Newsstand rotator and named it the iPad App of the Week, surely capturing readers’ attention and driving sales.