April 12, 2012
Today, SoDA (Society of Digital Agencies) released the SoDA Report on the iPad using Adobe Digital Publishing Suite. Formerly known as the Digital Marketing Outlook, The SoDA Report is released quarterly to an eager audience of tech-savvy digital strategists and marketers. SoDA is embracing the technology that its member agencies use in order to build the app. Creative and digital agencies are using Digital Publishing Suite to drive new client revenue at a higher margin, expand their skills, and provide innovative services to current clients.
Tony Quin, SoDA Board Chair and CEO of IQ, introduces the app in an embedded video, sharing the story of this thoughtfully crafted publication replete with insights for digital marketers. SoDA has a highly exclusive membership, and the content is written by some of the most influential thinkers in the industry.
SoDA’s mission is to provide education, advocacy, and best practices for digital agencies. Open up the app, and you’ll find a mix of consumer data, agency strategy, modern marketing trends, and tech talk. Perusing the articles, I was intrigued by a case study on Occupy Wall Street’s viral communication strategy. I also loved the article on marketing technologies that, contrary to popular belief, aren’t dead. Learn more by reading SoDA’s press release, and then download The SoDA Report from the iTunes Store today!