May 23, 2012
Cook’s Illustrated, published by America’s Test Kitchen, is the iPad App of the Week on the Apple App Store. Known for reliable cooking tips with detailed drawings, editorial comes to life with step-by-step instructions including detailed video and easy-to-follow slideshows, providing new opportunities for chefs to learn the best method for searing a steak or poaching a chicken. Readers can tap through slideshows of product reviews, making it easier to compare product attributes side by side.
Last week, Wenner Media published the inaugural tablet version of Us Weekly using Digital Publishing Suite, shortly after its announcement at the Adobe Digital Publishing Summit in NYC. With print circulation at 13 million readers we expect that many of these loyal readers will be excited to take their digital issues of Us Weekly with them wherever they go. With interactive features provided by Digital Publishing Suite, fans can drop in on celebrity weddings or take a stroll down the red carpet, scrolling through the latest fashion dos (and don’ts). As Nick Bogaty stated at today’s paidContent conference, Wenner noticed that people leave the celebrity gossip magazine on planes, and others pick them up. At last week’s Adobe Digital Publishing Summit Wenner announced that subscribers will soon be able to share Us Weekly articles with their friends and family over Facebook, Twitter and email.