Full Transcript: Digital Publishing Summit Live Blog

*Spoiler Alert: Scroll all the way to the bottom to read from the beginning*

Lynly 7:28 am on May 15, 2012
Zeke wrapping up and closing the event. Thank you for attending!

David Schmidt 7:27 am on May 15, 2012
A new article has just been posted to the DPS Developer Center (http://www.adobe.com/devnet/digitalpublishingsuite.html) which outlines best practices and recommended workflow for publishing DPS content to the iPhone: http://www.adobe.com/devnet/digitalpublishingsuite/articles/dps-indesign-authoring-for-iphone-ipod-touch.html

Lynly 7:27 am on May 15, 2012
The New Yorker on the iPhone looks great! We are waiting for it soon to be available on the app store!

Lynly 7:26 am on May 15, 2012
Showing cartoons on iPhone – cartoon gallery very accessible and easy to read on iPhone.

David Schmidt 7:25 am on May 15, 2012
Wyatt Mitchell and Scott Dadich demoing The New Yorker on the iPhone

Lynly 7:25 am on May 15, 2012
TOC built for screen size of iPhone. Also used HTML5 – very light, very quick on the iPhone.

Lynly 7:24 am on May 15, 2012
Wyatt talking about how they re-imagined how The New Yorker would work on the iPhone.

David Schmidt 7:23 am on May 15, 2012
DPS now supports the iPhone and iPod Touch!

Lynly 7:23 am on May 15, 2012
Zeke bringing up Scott Dadich and Wyatt Mitchell from Conde Nast and The New Yorker to show the new iPhone viewer.

Lynly 7:21 am on May 15, 2012
Zeke is now announcing that DPS will support the ability to publish content to the iPhone.

Lynly 7:21 am on May 15, 2012
These guidelines were put together by a task force of publishers, advertisers and Adobe in partnership with MPA.

Lynly 7:20 am on May 15, 2012
Nick is announcing that DPS supports recently released MPA guidelines around metrics out of the box.

Lynly 7:19 am on May 15, 2012
Nick talking about how DPS is tightly integrated with Adobe SiteCatalyst which tracks metrics and analytics associated with a magazine issue – both editorial and advertising content.

Lynly 7:18 am on May 15, 2012
Zeke and Nick back on stage. Zeke talking about how throughout the morning, we have looked at new ways Adobe has enabled publishers to produce beautiful content, make it engaging though amazing interactivity built with Edge, have access to a broad set of fonts and as just seen content that can be socially shared. Now Nick is talking about one of the exciting things is that publishers can also track how their digital content in performing. Publishers can see what readers are consuming, which articles are consumed most highly in a magazine, how long readers spend with an article, which interactivity was most popular. And, publishers don’t have to rely on panels or surveys to get this information.

David Schmidt 7:18 am on May 15, 2012
A new article has just been posted to the DPS Developer Center (http://www.adobe.com/devnet/digitalpublishingsuite.html) which details how to setup social integration with Facebook, Twitter and Email within your DPS app: http://www.adobe.com/devnet/digitalpublishingsuite/articles/integrated-social-sharing-with-digital-publishing-suite.html

David Schmidt 7:18 am on May 15, 2012
Zeke demoing the new DPS web viewer and subscriber acquisition features

David Schmidt 7:16 am on May 15, 2012
David and Zeke are now talking about how the publisher can determine how many articles an individual reader can read in the Web Viewer before the system prompts him or her to subscribe to DPS publication, helping to convert new readers into loyal subscribers.

David Schmidt 7:16 am on May 15, 2012
David demoing how Us Weekly will use DPS’s new social sharing capabilities in future issues

David Schmidt 7:13 am on May 15, 2012
Vicci is describing how Us Weekly is a “magnetic” brand, with content that draws people in – it drives revenue for Wenner when stories spread like wildfire. Zeke said that he imagines that those stories get passed along frequently, and then announces a new DPS feature which will help with this: DPS apps now support social sharing with Facebook, Twitter, and E-mail!

David Schmidt 7:12 am on May 15, 2012
Us Weekly launching this Thursday on the Apple Newsstand!

David Schmidt 7:10 am on May 15, 2012
Vicci Lasdon Rose just announced that Us Weekly is launching soon on the iPad using DPS! David Kang is showing a few articles from the upcoming issue, and demonstrating some of the interactive features.

David Schmidt 7:09 am on May 15, 2012
Zeke is now welcoming the next guests to the stage: Vicci Lasdon Rose, Publisher and Vice President, and David Kang, Chief Digital Officer, both of Wenner Media, publisher of Us Weekly, Rolling Stone, and Men’s Journal.

Lynly 7:08 am on May 15, 2012
Noha talking about how the animation allows you to tap on the screen and see vector sharp images. This is more interactive than what you can do out of the box with DPS. And file size remains small and manageable.

Lynly 7:06 am on May 15, 2012
On iPad, you can see the animation in the article published to the device. This animation improves the engagement and the information sharing in the animation. Mark says that seems pretty straight forward. Fast Company designers can create HTML5 animations and drop them into iPad publication.

Lynly 7:03 am on May 15, 2012
Looking at animation on iPad.

David Schmidt 7:03 am on May 15, 2012
Adobe recently launched the Digital Publishing Suite Developer Center (http://www.adobe.com/devnet/digitalpublishingsuite.html), which has a wealth of content to help you make the most of DPS’s advanced capabilities. A brand new article titled “Enhancing your DPS Folios with Edge animations” has just been posted, which includes a hands-on walkthrough on placing an interactive Edge animation into a DPS folio: http://www.adobe.com/devnet/digitalpublishingsuite/articles/enhancing-your-dps-folios-with-edge-animations.html

David Schmidt 7:02 am on May 15, 2012
Joe Zeffs demoing Adobe Edge to create HTML5 animations for DPS

Lynly 7:01 am on May 15, 2012
Cool! Showing the interactivity in Edge. Can see how animation comes to life in browser. Next step is to bring content into InDesign. In InDesign, they bring in the interactivity built in Edge. Edge packages the animation and import into InDesign.

David Schmidt 7:00 am on May 15, 2012
Mark Anders, Noah Robischon (Exec. Editor, Fast Company), Joe Zeffs (President Joe Zeffs Design)

Lynly 6:59 am on May 15, 2012
Fast Company is using Edge to create an animation in most recent issue of magazine.

David Schmidt 6:59 am on May 15, 2012
Mark Anders announcing Adobe Edge HTML5 Animations integrated with InDesign CS6

Lynly 6:59 am on May 15, 2012
Showing interactivity built in Adobe Edge. Fast Company took print illustrations of Steve Jobs and made them interactive and then published interactive content to tablet device using Edge, InDesign CS6 and Digital Publishing Suite.

Lynly 6:57 am on May 15, 2012
Noha Robischon, Executive Editor of Fast Company on stage with Joe Zeff.

Lynly 6:57 am on May 15, 2012
Mark is talking about how Adobe is now enabling Adobe Edge the ability to export interactive content to InDesign CS6. This is new and exciting!. Mark is bringing up Fast Company to talk about how they are using Adobe Edge.

Lynly 6:56 am on May 15, 2012
Mark Anders is a Fellow at Adobe who has worked on HTML5 tools and technology for several years. Mark is talking about a new tool called Adobe Edge. Edge allows you to create beautiful interactive animated content in HTML5 and deploy it across devices. Designers don’t have to understand the details of CSS.

Lynly 6:54 am on May 15, 2012
Zeke now back on stage. He is talking about how readers expect that content be interactive when consuming it on devices. DPS supports HTML5 and how Adobe is making it easier for publication designers to create interactive content. Zeke has introduced Mark Anders.

David Schmidt 6:54 am on May 15, 2012
Embed selected fonts from Adobe Type Library in DPS publications without additional fees

Lynly 6:53 am on May 15, 2012
Big applause from the crowd!. Very happy to hear about this business and creative opportunity!

David Schmidt 6:52 am on May 15, 2012
Nick is now announcing that “Select fonts from Adobe Type Library are now available for use in DPS at no additional license cost.” This is exciting news – publishers can embed these fonts as live text in DPS apps, resulting in clear & crisp text on retina devices like the new iPad, with smaller file sizes using PDF or HTML as the folio format!

David Schmidt 6:51 am on May 15, 2012
Nick and Geraldine are now talking about how publishers of tablet magazines want to use PDF and HTML formats for things like smaller file size and live text. But publishers have some complications about how fonts can be used in this manner.

David Schmidt 6:48 am on May 15, 2012
David is now talking about the Adobe Type Library, which includes about 2,400 fonts created by Adobe, as well as licensed by Adobe. One ubiquitous font that Adobe helped to create is Myriad, which is used by companies such as Macy’s, Verizon Wireless, Wells Fargo, and Apple.

David Schmidt 6:46 am on May 15, 2012
David is talking about the “personality” of typefaces, and the work that Geraldine has done with Glamour, by mixing three different font styles. “These work together like ingredients in a good stew.”

Lynly 6:45 am on May 15, 2012
Fonts can convey emotions and the voice of Glamour.

David Schmidt 6:45 am on May 15, 2012
Geraldine Hessler of Glamour, with David Lemon and Nick Bogaty of Adobe

Lynly 6:44 am on May 15, 2012
Geraldine is talking about how typography convey different feelings and ideas in stories included in Glamour.

David Schmidt 6:42 am on May 15, 2012
Geraldine Hessler, Design Director, Glamour, just joined Nick Bogaty and David Lemon from Adobe on stage to discuss fonts. Wow – David Lemon, who is Sr. Manager of Type Development, has been working on fonts at Adobe for over 25 years!

David Schmidt 6:41 am on May 15, 2012
Zeke is now talking about typography, and how fonts have been core to Adobe since the beginning: “Adobe’s heritage is in fonts.”

Lynly 6:39 am on May 15, 2012
Great demo of new alternate layout tools in InDesign CS6 and how publishers can use this new workflow to quickly create content for different size tablets and devices.

Lynly 6:38 am on May 15, 2012
Zeke says in about 3 minutes Lisa has created a layout for the Kindle Fire saving a ton of time. Bill Marr says that Alternate Layout will take 80% of work out of the workflow required to build layouts for multiple devices. This is a huge time savings. Bill and Lisa leaving stage.

Lynly 6:37 am on May 15, 2012
Zeke is talking with Lisa about how alternate layout is helping Lisa expand and contract text on a page in just a few short clicks. Alternate Layout did a great job in helping optimize the content for different size layouts and screen sizes. The rules in InDesign help production staff get very far in designing layouts for tablets but still gives production/designers the ability to finely control the layout.

David Schmidt 6:36 am on May 15, 2012
Zeke with Bill Marr and Lisa Lytton from National Geographic

Lynly 6:35 am on May 15, 2012
Lisa is now demoing the new Alternate Layout workflow in Creative Suite 6/InDesign. Lisa is showing liquid page rules and how it can give “hints” to InDesign that helps production teams contract or scale content in a page layout.

Lynly 6:34 am on May 15, 2012
Bill is talking about how they are very focused on translating and expressing their brand in digital the same way they do in print. Bill is talking about how Creative Suite 6 is really helping Nat Geo build beautiful layouts quickly. Bill is now bringing up Lisa Lytton.

Lynly 6:33 am on May 15, 2012
Zeke is talking with Bill about what is like to built content for print plus devices. Bill stating that very challenging time but also very exciting. Bill is talking about how digital is helping them attract new readers. Zeke is talking about how it is a lot of work to keep up.

Lynly 6:32 am on May 15, 2012
Zeke has just brought up Bill Marr from National Geographic Magazine. Welcome Bill.

Lynly 6:31 am on May 15, 2012
Zeke is talking about meeting with publishers around the world. Most of the publishers have told Zeke that they are very excited about tablets. But worried about how to get their content on multiple devices.

Lynly 6:30 am on May 15, 2012
Jim is now introducing Zeke Koch. Zeke is Sr. Director, Product Management, Digital Publishing.

David Schmidt 6:29 am on May 15, 2012
Jim just announced that Adobe is engaging with ABC to audit DPS analytics for verified reporting to advertisers. (These audited metrics include number of readers, number of articles, and time spent). Additionally, he announced that DPS supports MPA analytics guidelines.

Lynly 6:29 am on May 15, 2012
Jim is now talking about remarkable brands using DPS. Jim is now announcing that MEREDITH is now using Digital Publishing Suite and will be publishing Better Homes and Gardens, Fitness and Parents magazine. Meredith is joining some of the leading publishers in the world using DPS.

David Schmidt 6:28 am on May 15, 2012
1700 DPS apps now live!

Lynly 6:28 am on May 15, 2012
And people are spending 2.5 hours per month reading their issues in their digital publishing applications. This is a true signal of engagement with interactive, digital content.

Lynly 6:27 am on May 15, 2012
Jim is talking about how it has been one year since DPS has launched The growth and adoption has been incredible. In past year we have gone from 0 to 1700 apps live on the app store. Wow! Growth in download of issues has gone to 25 MILLION over last 12 months. This is 120,000 issues a day. Jim says that is remarkable.

David Schmidt 6:26 am on May 15, 2012
At the Morgan Library auditorium

Lynly 6:26 am on May 15, 2012
Three core themes being discussed today: Create compelling content; how can publishers get content across multiple devices; what Adobe can do to make publisher’s content more discoverable so that your readers become advocates of your brand, and drive circulation.

Lynly 6:25 am on May 15, 2012
How does Adobe help publishers move from print into the rich, interactive world of digital.

Lynly 6:24 am on May 15, 2012
Best is yet to come, without question. Adobe’s goal is to help publishers be successful. Adobe’s challenge is how to take the legacy of print, amazing layout, crisp typography, rich imagery and bring into digital world.

Lynly 6:23 am on May 15, 2012
Jim talking about how last few years has been a whirl – lots of change.

David Schmidt 6:22 am on May 15, 2012
The event has started! Adobe vice president of media solutions, Jim Guerard, has just taken the stage.

Lynly 6:21 am on May 15, 2012
Here we go…

Lynly 6:15 am on May 15, 2012
The room is starting to fill up with lots of innovative magazine and newspaper publishers. People are starting to take their seats in the auditorium at the Morgan Library and Museum here in NYC.

Lynly 6:10 am on May 15, 2012
Thanks for joining us today. David Schmidt and I will be taking you through these exciting announcements in real time. Both David and I work for Adobe and have been watching the revolution taking place in digital publishing these past few years. Very exciting times!

David Schmidt 6:00 am on May 15, 2012
The 2012 Adobe Digital Publishing Summit is starting soon!

 


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