June 28, 2012
Last week, Dick’s Sporting Goods released 2012 Football, its first Digital Publishing Suite app on the iPad. Dick’s Sporting Goods is a Fortune 500 company and one of the largest sporting goods stores in the world. Its app is a retail catalog devoted to football cleats, equipment and apparel, designed to ease the gear research and purchasing process for its football customers. For example, interactive photos of gear highlight helpful product attributes for the customer, while in-app videos bring the product to life. Combining these interactive features with the immersive experience of a catalog app, Dick’s Sporting Goods is able to showcase products in the context of their environment and inspire customers to buy. To this end, the app is part of the retailer’s omnichannel strategy, with each page including a “Buy Now” button, which opens the Dick’s Sporting Goods website and allows the consumer to purchase equipment without leaving the app.
In addition, the Dick’s Sporting Goods’ marketing team uses analytics in its catalog app. With extended metrics available from Adobe SiteCatalyst, the retailer can understand buying behavior in the app and optimize tablet content. In addition, the retailer can integrate these analytics across its other channels to create a unified view of its multichannel business.
With this catalog app, Dick’s Sporting Goods has already seen initial success. The app has already received 5-star ratings from iTunes reviewers. In addition, the interactivity and immersive format are resonating with customers. As an iTunes customer succinctly stated:
“Love this app. Being able to swipe cleats to see different colors is very cool. Great videos too. I have other catalog apps on my iPad. This one is way more interactive. I like that I can purchase what I want right from the app.”
Finally, the app designers have used Digital Publishing Suite features in creative and even crafty ways, which are showcased in the video below. By integrating scrolling frames, nested overlays, and navigation buttons, they provide extensive product information within a single page, allowing readers to compare items side by side, instead of flipping from one page to another.
- Visit the iTunes store to download the app
- Learn more about the app in the App of the Week video below.
June 27, 2012
With the 59th annual Cannes Lions Advertising festival just concluded last week, advertising agencies used Digital Publishing Suite at the event to help showcase creativity and client portfolios on tablet devices. One of these agencies – J. Walter Thompson, used Digital Publishing Suite to create a portable showcase app that its executives used during one-to-one meetings at the festival.
Rich with interactivity and including over 23 videos, the app showcases the agency’s work for powerhouse brands like Heineken, Johnson & Johnson and Kellogg’s. Built by RMG Miami (a division of JWT), in conjunction with the firm’s New York office, the app enables JWT executives to pitch new business at the festival, while showcasing the app production capabilities of the company. One of the most compelling features of the app is how JWT used the flexibility of Digital Publishing Suite to create a drag-and-drop interface for videos. Users can select the videos they wish to see and then drag them into the queue to view them at once.
The JWT Cannes app allows agency executives to showcase the firm’s marquee brands when pitching new business.
“Overall, our Cannes app was very successful. All of our executives were happy with how quickly we could produce the app using Digital Publishing Suite, as well as the end result,” said Douglas Fajardo, CEO and Creative Director of RMG Miami. Fajardo worked with a small team in Miami and New York to concept and produce the app, and sees a bright future for Digital Publishing Suite within JWT to deliver compelling creative for the firm’s marquee list of clients.
JWT used the flexibility of Digital Publishing Suite to include a video player that allows users to select the videos they wish to see and then drag them into the queue to view them at once.
June 26, 2012
Mark your calendars for Thursday, June 28th at 8:15am CDT! OMMA and Adobe are hosting a livestream presentation on retailer strategy and Digital Publishing Suite. Gerald Farro, executive from Adobe Systems, will share case studies from top worldwide brands and retailers who have used Adobe Digital Publishing Suite to modernize their digital strategy to build brand engagement, drive T-Commerce and empower their sales organizations. These companies enabled their creative teams to efficiently build dynamic apps that elevate the company’s position in the tablet and mobile space.
We hope you will join us to learn more about the role that Digital Publishing Suite plays in retail multi-channel marketing and sales strategy.
Thursday, June 28th
OMMA Brand Marketers Summit
Twitter hashtag: #MPBMS
June 21, 2012
National Geographic for Kids embraces interactivity in Digital Publishing Suite in order to provide an intuitive reading experience for kids. Targeted at children ages 6+, the iPad magazine uses the following features in order to help children read independently, which is great for kids and their parents! These techniques are advantageous for other publications where the written word cannot be the sole means of communication, such as a magazine designed for an international audience or for the visually impaired.
- Visual Table of Contents with direct links to articles
- Scrollable frames to guide their eye toward highlighted features
- Audio overlays to give the reader directions
Today, Adobe is releasing updates to Digital Publishing Suite that provide workflow improvements and enhance your readers’ experience. For details on product updates, visit Bob Bringhurst’s Digital Publishing Suite Help Site
Now, your publishing staff can
- Streamline the review process during the design phase to facilitate meeting publication deadlines.
- Author content using the latest updates to DPS Desktop Tools and publish to the previous release of Adobe Content Viewer. This provides the opportunity to use cutting edge features without waiting for app store approval of the Content Viewer.
Your readers can now start reading an issue immediately after purchase, instead of tapping the “View” button to open a folio.
For more details, please consult the Digital Publishing Suite Help Site
June 14, 2012
In this week’s video, Teresa Demel and Colin Fleming share Backpacker articles with one another via email and Twitter. Social sharing is now a turnkey solution in Digital Publishing Suite, allowing readers to easily share great content with friends, whether they are on the iPad or laptop/desktop computer.
Teresa and Colin demonstrate the following steps in DPS social sharing:
- Share an article via email from within the Digital Publishing Suite app
- Open the shared content in the Digital Publishing Suite web viewer and browse through articles in the Table of Contents until a paywall is reached
- Open an article on the iPad after clicking on a shared link
- Share an article widely via Twitter
Want to learn more about setting up social sharing? Read the article in the Adobe Digital Publishing Developer Center article, Integrated social sharing with Digital Publishing Suite.
June 6, 2012
America’s Test Kitchen has recently used Digital Publishing Suite to create and distribute a highly interactive version of Cook’s Illustrated magazine on the iPad. Cook’s Illustrated is known for testing recipes with scientific rigor. It also helps us select the perfect products for our kitchens by conducting thorough reviews of products and food brands. The iPad version looks similar to the print version, but with more action and demonstrations.
In this app of the week video, we show how Cook’s Illustrated uses features in Digital Publishing Suite to create a more interactive experience for its readers:
- Buttons and slideshows for step-by-step cooking instructions, quick tips, and product reviews
- Videos of cooking procedures and product testing
Guest post: Sean Bumgarner, Interactive Design Director, Rodale Inc.
After working with Adobe Digital Publishing Suite over the last two years to deliver Rodale digital titles to our readers, we’re happy to announce that Rodale is the first publisher in the US to launch an iPhone Newsstand app which can be viewed using new Content Viewer for iPhone.
We already have several branded apps for the iPhone, but this is the first that will give us another way to expand our digital publication delivery to the over 220 million iPhone and iPod Touch users globally. At Rodale, we’re focused on giving our readers the content they crave in new and innovative ways, and this is a great way to continue doing just that.
Men’s Health prides itself in being first to market, so developing our current iPhone app quickly was a natural next step for us. Starting with the September issue, available in August, our team will develop special content designed specifically for iPhone readers which will create an enhanced viewing experience unavailable on other devices. The current issue (June), and the next issue (July/August) leverage PDF stacks within each folio that were redesigned for iPhone readability.
Providing a seamless and engaging multi-platform experience to our readers is important to us. We’re also pleased to offer our existing iPad subscribers access to the digital version of the magazine on their iPhones for no extra charge.
Visit us and download the new app in the iTunes App Store here.
June 1, 2012
Backpacker, published by Active Interest Media, created its first digital edition in October 2011 using Adobe Digital Publishing Suite, Professional Edition. Since then, the magazine has embraced digital publishing with monthly, as well as special versions, and upgraded to an Enterprise Edition license with even more functionality.
Anthony Cerretani, deputy editor and digital director for Backpacker, says, “It’s a brave new world in terms of what print readers are doing and what iPad subscribers are doing. With Adobe Digital Publishing Suite, Enterprise Edition, we can track click-through rates for advertisers, as well as look at the demand for special issues, enabling us to better address what appeals most to our readers.”
Readers seem to be responding, with Backpacker reaching number 16 in Apple Newsstand rankings and receiving a four-star ranking on iTunes. The new subscription base for the digital edition increased by a factor of six with the March 2012 issues and the April issue resulted in a high water mark for both app shell downloads, revenue, and subscriptions.
Advertisers also like the new format and the added opportunities for visibility. For its fall Gear Guide, REI sponsored the entire issue and created an introductory video. The issue also included 360-degree product rotations and slide shows that explained gear in visually interactive ways. Backpacker anticipates driving even more revenue from its iPad edition with added Digital Publishing Suite, Enterprise Edition functionality, such as the ability to add custom slots that let readers link out to other interesting content from within the app.