JWT uses DPS for portfolio app at Cannes Advertising Festival

With the 59th annual Cannes Lions Advertising festival just concluded last week, advertising agencies used Digital Publishing Suite at the event to help showcase creativity and client portfolios on tablet devices.  One of these agencies – J. Walter Thompson, used Digital Publishing Suite to create a portable showcase app that its executives used during one-to-one meetings at the festival.

Rich with interactivity and including over 23 videos, the app showcases the agency’s work for powerhouse brands like Heineken, Johnson & Johnson and Kellogg’s. Built by RMG Miami (a division of JWT), in conjunction with the firm’s New York office, the app enables JWT executives to pitch new business at the festival, while showcasing the app production capabilities of the company.  One of the most compelling features of the app is how JWT used the flexibility of Digital Publishing Suite to create a drag-and-drop interface for videos.  Users can select the videos they wish to see and then drag them into the queue to view them at once.

The JWT Cannes app allows agency executives to showcase the firm’s marquee brands when pitching new business.

“Overall, our Cannes app was very successful.  All of our executives were happy with how quickly we could produce the app using Digital Publishing Suite, as well as the end result,” said Douglas Fajardo, CEO and Creative Director of RMG Miami.  Fajardo worked with a small team in Miami and New York to concept and produce the app, and sees a bright future for Digital Publishing Suite within JWT to deliver compelling creative for the firm’s marquee list of clients.

JWT used the flexibility of Digital Publishing Suite to include a video player that allows users to select the videos they wish to see and then drag them into the queue to view them at once.

 

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COMMENTS

  • By Neil Enns - 9:13 AM on February 13, 2013  

    BK’s correct, this particular drag-and-drop feature was done using HTML5. We see a lot of customers doing pretty nifty things with our web overlay as an extensibility mechanism in DPS. Another good example is the photo puzzle National Geographic’s been including in their recent digital issues.

    Even if you don’t go the HTML5 route there’s a lot of power with our built-in tools. A good app to download to see some of the things you can do with our standard overlays is Bob’s DPS Tips app in the store. Lots of great techniques in there to do interesting things with our scrollable frames, how to use image sequences for some neat swiping effects, etc.

    Neil Enns
    Senior Product Manager
    Adobe Digital Publishing Suite

  • By BK - 5:41 PM on January 25, 2013  

    I wish this app was available on the app store—I’d love to check it out. Adobe tends to feature really cool apps like this yet DPS probably had little do to with the actual build itself. Drag and drop is NOT something that can be done using the DPS tools. There was certainly code involved here and the DPS Web Content overlay was probably used to to bring it into ID. The whole idea behind DPS is VERY cool and makes it very easy to publish something like this vs coding an entire app but the tools are very limited and to do the really cool stuff like drag and drop takes a lot more know how.

  • By Alessanro Fonseca - 3:13 PM on June 30, 2012  

    Congratulations to RMG and Douglas Fajardo’s team for the amazing usage of DPS!

  • By Dharma - 3:35 PM on June 28, 2012  

    Can this be downloaded from itunes?

  • By Bruce - 8:24 AM on June 28, 2012  

    Is the app available in the App Store?