Archive for July, 2012

Fast Company: Innovation in publishing

First released in March 2012, the digital edition of Fast Company magazine is already turning heads. Created with the help of Joe Zeff Design, the companion app to the cutting-edge print magazine launched with a cover animation of the notoriously shy founder of Square and inventor of Twitter, Jack Dorsey, behind fogged glass that can be cleared with a few swipes. Since then, the agency has continued reaching new heights by enhancing the digital edition for the new iPad retina display and building animations for the digital edition using Adobe Edge.

To create the Fast Company digital edition, Joe Zeff Design produces page layouts with Adobe InDesign, already integrated into the studio’s workflow. DPS folio sharing enables easy collaboration between the agency and publisher, while the alternate layout workflow in InDesign CS6 helps the team more easily repurpose a layout for devices with different screen sizes and aspect ratios.

Not just for new tablet readers, the direct entitlement capability enabled by Digital Publishing Suite lets Fast Company extend the digital version of its publication to print subscribers, providing an enhanced experience for its loyal customer base. Information on user behavior, gathered using Adobe SiteCatalyst and the built-in analytics in Digital Publishing Suite, helps to inform publication enhancements and customer acquisition strategies.

Noah Robischon, executive editor for digital at Fast Company, says, “Our monthly issue app is offering an enhanced experience for existing readers and helping us attract new subscribers as well. We’re very happy with the numbers we are seeing.”

Click here to view the Fast Company Success Story.


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Digital Publishing Suite Receives “Strong Positive” Vendor Rating from Gartner

Gartner recently released its vendor rating for Adobe, and awarded Adobe Digital Publishing Suite  a “strong positive” rating, indicating that the publishing solution has a strong market position and is a powerful product offering. Gartner Vendor Ratings, often used by investment professionals to assess company performance, evaluate many aspects of a technology provider, including strategy, organization, products, technology, marketing, financials and support.

According to Gartner,

Adobe Digital Publishing Suite is a key part of its Digital Media strategy, and also an important bridge between its Digital Media and Digital Marketing initiatives… DPS has catalyzed the move by thousands of magazine publishers toward digital output.

Adobe is excited to be recognized as providing a solution that has been instrumental in leading the digital publishing transformation.  Adobe has delivered over 35M downloads of digital editions to leading tablets and smartphones at an average rate of 115,000 downloads a day.  We expect this number to continue to grow exponentially as more and more publishers deliver engaging tablet magazines that inspire, educate and entertain their readers, wherever they may be.

Download the full Gartner vendor rating for Adobe Systems Incorporated.


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App of the Week – Us Weekly

By Teresa Demel

Us Weekly, published by Wenner Media, has recently adopted Digital Publishing Suite to create its iPad edition. In this week’s video, I demonstrate Us Weekly’s use of Auto-Archive, a solution that allows subscribers to store a fixed number of issues on their tablet at any point in time, freeing up space for other content.

Us Weekly is very selective in its use of interactive features for Digital Publishing Suite. Consistent with its fun brand, the Us Weekly team uses the interactivity to make the reading experience a little more entertaining. For example, readers play a matching game with photographs from Real Housewives, an effect that uses slideshows with dual-button controls.

Watch the video here:

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Scientific American Launched with Adobe Digital Publishing Suite

By Teresa Demel

Tuesday night, I received the news from the Digital Publishing Suite team that Scientific American launched its publication on the iPad. I personally have always enjoyed Scientific American because it builds a bridge between the research community and science & technology enthusiasts such as myself, and provides an easily accessible way to see how the latest advancements impact our lives. The digital edition will surely please its existing readership.

Direct Entitlement
When I downloaded the magazine, I got to experience direct entitlement as a customer. I used my account number from my print subscription, gave them my last name, and within a minute, the digital edition was mine. It was a seamless experience. 

Integrating Current Content with HTML
The Scientific American website is constantly pulling in up-to-date content from its editors and blogger community. Current articles are incorporated into the tablet publication, allowing Scientific American to provide daily updates from the scientific community. This increases the value of the publication because readers can use one channel to consume both longer articles from the print publication and current content from the website.

Enhanced Design
Scientific American always includes carefully designed diagrams to clarify complex concepts with impactful visuals. When you download the app, check out the 360 degree view of the Mars Rover and the molecular mechanism of HIV. The iPad edition uses Digital Publishing Suite to enrich the existing content with videos, audio interviews, interactive graphics and slide shows.

Read the press release from Scientific American
Download the Scientific American for iPad from the iTunes Store

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App of the Week – National Geographic

By Teresa Demel

Last month I shared National Geographic Kids, which uses Digital Publishing Suite to teach and communicate with its captive youth audience. Its core publication, featured this week, is the official journal of the National Geographic Society (NGS) and provides a rich media experience for readers. Published by one of the largest non-profit scientific and educational institutions in the world, National Geographic leads the charge in bringing cutting edge science to its audience in innovative and engaging ways.

This video illustrates examples of National Geographic’s use of Digital Publishing Suite:

  • Using HTML, it incorporates current information about Mount Everest, including maps that track current climbers, blogs that tell the story of their journey, and up-to-date information about weather and other conditions on the mountain.
  • It cross-promotes multimedia content, such as the Flying Monster movie created by National Geographic Entertainment.
  • Using interactive features in Digital Publishing Suite, it neatly displays beautiful photography within the context of its environment.
  • Designers creatively built an animation using the image sequence feature in Digital Publishing Suite

Watch the App of the Week video here:

5:59 PM Permalink

AAU’s A/JOURNAL at the Vanguard of University Trends

Guest blog from Mark Walter at MEI

Recently, the Academy of Art University (AAU) in San Francisco published its first Adobe Digital Publishing Suite app: the Spring 2012 issue of A/JOURNAL, the school’s quarterly alumni magazine. The digital publication illustrates two trends we’ve seen recently among our university customers.

First, the funding for Digital Publishing Suite and the return on investment come from the projected savings that result from migrating the print magazine to digital. In Academy of Art University’s case, because its alumni base spans the globe, the printing expenses — and especially the mailing costs — for sending the magazine out are substantial. But another factor in the print production and distribution is the use of A/JOURNAL as a tool for recruiting prospective students. The costs of mailing the full-color magazine to each prospect can add up; however, if a substantial fraction of these can be converted to digital, the Digital Publishing Suite investment will not only pay for itself but save the university significant costs.

Second, in creating a tablet-specific version of A/JOURNAL, Academy of Art University has amplified the magazine’s effectiveness as a recruiting tool, increasing the value of alumni outreach as a complement to materials created by the Admissions department.

Consider the “Out There” section of the issue shown below. In print, this page simply shows headshots and brief profiles of the alumni. The ability to showcase their work is hindered by the medium: the space limitations of the page, and the fact that videos and animations can’t be used in print. By contrast, the Adobe Digital Publishing Suite version features slideshows or videos for each artist that showcase a portfolio or relevant project. Additionally, an in-app Google map shows where the artists are based, and links take the reader to a store or gallery for browsing or even buying their work. Clearly, this digital experience is much more immersive than reading the print magazine. The interactive elements invite the reader to further explore alumni of interest — and once the exploration begins, it’s easy to stay engaged and discover the incredible examples of contemporary design and artistry created by Academy of Art University graduates.

Caption: The “Out There” section of each issue of AAU’s A/JOURNAL highlights recent work of alumni. The iPad edition shown here includes videos or slide shows, depending on the alumni’s field of work, and also includes links to the alumni’s store, gallery or online portfolio.

After exploring this issue, it’s easy to understand the recent data suggesting that readers are spending more time with Adobe Digital Publishing Suite versions of magazines than their Web or even print counterparts. Done well, the tablet version provides an immersive reading experience that lures the reader to stay and explore in more depth.

We’re seeing other cost-conscious schools starting to adopt Adobe Digital Publishing Suite as their tool of choice for creating compelling digital editions that entice the alumni audience to switch from a print to digital subscription. A/JOURNAL is at the vanguard of the next wave — using Adobe Digital Publishing Suite to create university apps that span multiple departments and fill multiple roles. Linking alumni publications to admissions/athletics recruiting is but one example of blended apps that show great potential. I suspect we’ll see many more examples as universities leverage Adobe Digital Publishing Suite to redefine their outreach communications for mobile devices.

Download the A/JOURNAL app from the iTunes Store.

–Mark Walter is Worldwide Strategic Solutions Director at MEI, a gold-level reseller of Digital Publishing Suite. MEI provided creative, production and training assistance to AAU to assist with the launch of A/JOURNAL on the iPad in June 2012.  Contact Mark at

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