App of the Week – National Geographic

By Teresa Demel

Last month I shared National Geographic Kids, which uses Digital Publishing Suite to teach and communicate with its captive youth audience. Its core publication, featured this week, is the official journal of the National Geographic Society (NGS) and provides a rich media experience for readers. Published by one of the largest non-profit scientific and educational institutions in the world, National Geographic leads the charge in bringing cutting edge science to its audience in innovative and engaging ways.

This video illustrates examples of National Geographic’s use of Digital Publishing Suite:

  • Using HTML, it incorporates current information about Mount Everest, including maps that track current climbers, blogs that tell the story of their journey, and up-to-date information about weather and other conditions on the mountain.
  • It cross-promotes multimedia content, such as the Flying Monster movie created by National Geographic Entertainment.
  • Using interactive features in Digital Publishing Suite, it neatly displays beautiful photography within the context of its environment.
  • Designers creatively built an animation using the image sequence feature in Digital Publishing Suite

Watch the App of the Week video here:

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  • By edward.gamus - 12:55 PM on July 20, 2012  

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