App of the Week – Us Weekly

By Teresa Demel

Us Weekly, published by Wenner Media, has recently adopted Digital Publishing Suite to create its iPad edition. In this week’s video, I demonstrate Us Weekly’s use of Auto-Archive, a solution that allows subscribers to store a fixed number of issues on their tablet at any point in time, freeing up space for other content.

Us Weekly is very selective in its use of interactive features for Digital Publishing Suite. Consistent with its fun brand, the Us Weekly team uses the interactivity to make the reading experience a little more entertaining. For example, readers play a matching game with photographs from Real Housewives, an effect that uses slideshows with dual-button controls.

Watch the video here:

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