Archive for September, 2012

Innovating an icon

National Geographic magazine inspires people to care about planet Earth through stunning photography and unparalleled journalism. Now, the iconic and enduring print magazine has extended its legacy into the future with digital editions, created using Adobe Digital Publishing Suite, Enterprise Edition. National Geographic views delivery of content to multiple devices as a competitive imperative. Digital editions attract a new and very attentive readership at a rapid pace, confirming that the new formats for iPad and Kindle Fire deliver a satisfying, immersive experience.

Declan Moore, president of publishing at National Geographic Society, says, “Digital editions have become the fastest growing piece of our business. We’re on track to acquire or exceed a paid digital circulation of 300,000 by the end of 2012, and have plans to expand to other form factors and reach half a million subscribers in the near future.”

The digital editions complement the print version, both from creative and financial standpoints. How the magazine will be presented both in print and digitally is a focus from the start and the team keeps a close eye on production costs and time to achieve a solid return on investment. According to designers, as well as copy and photo editors, Digital Publishing Suite works well within the existing Adobe workflow, and enhancements such as Adaptive Design Tools in InDesign CS6, help the team efficiently publish to multiple devices.

New features help maximize digital publishing productivity and manage costs because each time a digital edition is created, the original iPad version can be easily optimized for the Kindle Fire in a fraction of the time. This ability to quickly create tablet issues for multiple devices directly affects the company’s ability to drive recurring subscriptions and advertising revenue, both of which are key to the publisher’s continued growth and success.

 

National Geographic: A journey to multiple devices – 

PDF Customer Success Story

Watch the video here:

Share
9:15 AM Permalink

New Digital Publishing Suite Features Release 23

The latest release of Digital Publishing Suite contains features that will enhance the reader’s audio and video experience, as well as allow them to provide feedback while they are in the app. For production staff, the Folio Builder tools have been redesigned to enable more efficiency for designers. Last, as you have likely heard, we announced the launch of Single Edition in Creative Cloud, allowing Creative Cloud members to publish an unlimited number of single-issue apps for free.

Name Change: “Viewer Builder” is now “DPS App Builder”
With a growing list of customers using Digital Publishing Suite, we decided to change the name of “Viewer Builder” to “DPS App Builder.” We selected the name based on interviews with customers, and learned it is more intuitive for first-time users of Digital Publishing Suite.

“Rate this app” for gathering feedback

On iOS devices, your readers can now rate your app after reading a handful of articles. Digital Publishing Suite allows you to set the number of articles that a reader will view before being asked to provide a rating. At that point, the window pictured above will appear, the reader will rate the app, and the rating will be integrated into the iTunes store, allowing publishers to receive reviews from readers who were in the midst of enjoying the publication.

Paywall for free folios in web viewer

When an article has been shared via social media, the recipient can view the article in the DPS web viewer. Up until this point, publishers could create a paywall for paid folios, asking readers to purchase the publication after reading a specified number of articles in the web view. Now, publishers can set up a paywall for free folios – such as catalogs or brochures — before providing access to the full publication. You can customize the text and the destination on the paywall to build up your existing customer database.

Inline video without controls

(iOS only) Our customers have requested the ability to embed a video that automatically plays without being paused, and stops at the final frame. For example, the Martha Stewart cover from February 2011 plays an opening video of chocolate being drizzled over ice cream. This feature allows readers to experience the full video before proceeding to the next page. Your production staff can set this up in the Video Overlays panel.

Multi-Resolution PDF folios:

When the new iPad was released, Colin Fleming created a set of guidelines for designing different renditions for standard definition and high definition iPads. Now, your production staff can create one PDF folio that targets retina and non-retina iPads, and it is not necessary to create two renditions. Renditions will still need to be created for different devices with varying aspect ratios (Kindle Fire, iPad, iPhone), but not for different resolutions of the same device. It is still possible to create a high definition and standard definition versions of multi-folio apps in order to reduce folio size. View Bob Bringhurst’s DPS Help site for more detail. Stay tuned for an article from Colin Fleming in the Adobe Digital Publishing Suite Developer Center.

 

Folio Builder panel updates

The DPS User Experience team has worked closely with designers to develop an efficient and streamlined workflow for producers. In particular, the panel menu commands contain background information, providing guidance during the design process. Other highlights include: default selections based on target device, navigation enhancements, information about folio resolution, a link to the Single Edition DPS App Builder through the panel menu, etc. Download the latest version of the Digital Publishing Suite Folio Builder panel to see it in action.

Background audio 

(iOS) Audio does not have to automatically stop when the reader turns the page. Now, when your publication includes an audio overlay, the reader can navigate to a new article, continue listening to the audio, and pause it from the top-level navigation bar. The controller will start or stop the most recent audio file that the reader played.

Customize text in the app

Digital Publishing Suite is used in over 50 countries, with many emerging use cases. Now, using XML code in the App Builder, developers can customize dialog boxes, error messages, and button text in the library. It can also be used to tailor language to the voice of your publication. As an example, the library pictured above uses “Get issue” instead of “Download,” and “Read issue,” instead of “View.”

For more information on how to set this up, see the Help Site App Details section on using customized strings.

Hot zones to activate navigation bar: (iOS) Using App Builder, publishers can designate a hot zone at the bottom of the page that pulls up the navigation bar. When this is set up, readers can tap anywhere else on the page and the navigation bar will not appear.

PDF smooth scrolling: Digital Publishing Suite now supports smooth scrolling layouts in PDF.

Single Edition launch with Creative Cloud
Creative Cloud members can now create an unlimited number of Single Edition iPad apps for free. This allows freelancers to provide extra services for clients without incurring the cost of app publication. View the Single Edition blog post to learn more.

For detailed information on the latest updates, visit the Adobe Digital Publishing Suite Help page.


Share
12:21 AM Permalink

Digital Publishing Suite, Single Edition available to Creative Cloud members

Targeted to design professionals working in or serving small businesses, Digital Publishing Suite, Single Edition delivers integration with InDesign CS6, enabling designers to leverage their existing skills, retain creative control, and expand their design services to tablet publishing. Designers can easily create tablet apps for the Apple iPad, such as brochures, portfolios, annual reports, and more.

For customers interested in publishing to additional platforms (Kindle, Android) and publishing multi-issue apps, Adobe Digital Publishing Suite offers Pro and Enterprise editions that might be better suited to meet your needs.

Key features of Digital Publishing Suite, Single Edition include:

  • Ability to design and submit single-issue apps to the Apple App Store without writing code
  • Streamlined workflow tailored for designers, including integration with InDesign
  • Rapid testing and preview directly to iPad (Mac OS required)
  • Dual-definition design: The ability to design and build one app that is optimized for HD and SD (iPad 1 & iPad2)
  • Ability to update Single Edition app after it has been submitted to and approved by the Apple App Store
  • Viewer Builder has been re-branded as DPS App Builder

Important information for customers who are interested in using DPS, Single Edition:

  • You will need to register as an Apple Developer and pay the $99 annual fee.
  • DPS App Builder is a Mac-only application. Also, Apple requires that you use a Mac to submit your app to the Apple App Store.
  • You will need to install the Digital Publishing Suite Desktop Tools update in InDesign.

There will be many resources available on September 19, including:

We are excited to announce that on September 18, 2012, at 9:01 pm PDT, Creative Cloud members will be able to submit an unlimited number of DPS, Single Edition apps to the Apple App store.

DPS, Single Edition will continue to be available as a standalone product on Adobe.com for $395 / app. The improved workflow and new features will be applicable to standalone customers as well, but only Creative Cloud members will be able to submit unlimited apps at no additional cost. Finally, DPS, SE standalone is compatible with CS5, CS5.5 and CS6.

Share
4:01 AM Permalink

Think Mobile First

By Debbie Bates, president of Bates Creative Group

Note from the DPS team: Today we are launching a story and video about how the U.S. Marine Corps used Digital Publishing Suite to build its iPad application. Marines worked with Bates Creative Group to develop and execute their publishing strategy. We invited Debbie Bates to blog about the collaboration with the Marines and transition from print to mobile.

We all know that the evolution of the digital world is not slowing down, if anything it’s progressively speeding up. While the publishing industry has its roots in print, and print isn’t dead or dying, mobile is the platform of the future and must be successfully integrated into the brand.

When you look at the statistics and analytics of all of the available digital formats, none compared to the projected success that the iPad could yield. As a self-proclaimed techie, with a 20+ year career in magazines, I knew that no other format could match-up to what the iPad had to offer. As we were consulting with the Marines on new channels for the publication, we saw the iPad as the future…and today that future has become a reality. Currently, US iPad sales are equivalent to 1 in 9 of the US population, and according to Comscore, 98% of tablet data usage in the US is coming from the iPad (as of February 2012).

 

Bates Creative Group is an Apple shop, we have loved Apple products before they were very consumer oriented. The success of the iPhone revolutionized the cell phone market. So it was our natural instinct to assume that the iPad would create its own type of revolution in the digital world. We saw the promise of the iPad and knew there was something special about what we could do with Marines Magazine. With the tablet format, the digital publication offered the Marines the benefit of social engagement as well as user interaction on a level that magazine publications have never before been able to offer to its audience.

There were definitely hurdles to get over going through the process of evolving the print magazine into a digital one. It’s all about change management, you will adjust because you need to. However, knowing that there are benefits to this evolution makes it worth going over all those hurdles.  A digital publication in the form of a tablet app has gamification elements that socially engage your audience in a fun and exciting new way. Through Facebook, Twitter, Google, their blog, website and all other channels involved, the digital magazine gives the Marines a weekly reach of about 3 million people. It also gives the Marines immediate feedback for every issue.

Adobe’s Digital Publishing Suite fit into this strategy in many ways. We started by creating a custom app with an independent developer and then transitioned to using Adobe and the Digital Publishing Suite. Bates Creative uses Adobe products every single day, and we put our trust into those products. The combination of a tablet app magazine and Adobe DPS now gives readers the ability to view photographs in 360-degree views, videos and animations, all things that were not possible with a print issue. We trusted that Adobe would be on the forefront of tablet capabilities and knew that with cross-platform creation, DPS would be the perfect fit for the new Marines Magazine App. Since the creation of the mobile app, Marines Magazine has yielded great success. The app was recently named in a Top Ten List of government apps by InformationWeek. The Marines Magazine app deploys to both Apple iTunes and Google Play.

Since its first issue in 1915, Marines Magazine has always had the goal of reaching enlisted Marines around the world, and the print magazine was loved by all that received it. The idea of creating and publishing a digital version of the Magazine became a reality at the perfect time. Not long after the iPad version of the Magazine was published, the Department of Defense eliminated the budget for print publications. With the print budget gone, the Marines now fully rely on their digital presence to reach their audience. A digital publication that is available on mobile devices is now the way for the Marines to continue to get their content and stories out there. A free digital publication in the form of a tablet app broadens the audience and the ability for the Marine Corps to tell their story. They are now able to reach more people, including a younger audience and potential new recruits.

Debbie Bates-Schrott, President, Bates Creative Group
Debbie is the founder and chief communications strategist of Bates Creative Group. For more than 20 years, she has led award-winning teams in creative art direction, branding, magazine design and marketing collateral development. Debbie’s more than 70 design awards recognize her exceptional work for organizations as diverse as Cisco Systems, the American Marketing Association, the Land Trust Alliance, the Pentagon Memorial Fund and the U.S. Marine Corps.

Debbie has a strong understanding of marketing communications and design issues, and is intimately involved with every client project. She has a proven ability to anticipate changing business situations, make a rapid and accurate assessment of the opportunity, and respond with creative communications solutions. Debbie thrives in high-pressure, dynamic situations. http://batescreativegroup.com/

Share
4:09 PM Permalink

App of the Week – Fitness Magazine

By Teresa Demel

Meredith Corporation uses Adobe Digital Publishing Suite to create Fitness Magazine for the iPad. This app of the week video features easy to follow workouts and recipes created through interactive overlays, as well as high value product placement that drives readers toward immediate purchase.

While the digital version of Fitness appears similar to the print version of the magazine, style sections with product placement allow readers to view a fashion layout, tap on the product description, and then open up a web overlay to visit the product store and make a purchase – all without without leaving the app. The reading and shopping experience blend together, resulting in instant gratification for both the reader and the retailer.

Flipping through the magazine, readers can follow workouts that use a combination of how-to videos as well as photos and written descriptions, catering to readers who may be following the workouts in public, or in the privacy of their own home. In the nutrition section, recipes are neatly displayed as slideshow overlays, allowing readers to flip through different versions of omelet preparation.

Digital Publishing Suite Overlays Featured:

  • Web overlays for product placement
  • Video overlays for workouts
  • Slideshow / Multistate objects for workouts and recipes
  • Bookmarking

Watch the Fitness App of the Week video here:

Share
9:26 PM Permalink

The SoDA Report Uses Digital Publishing Suite for iPad and Kindle Fire Apps

The SoDA Report, published by The Global Society for Digital Marketing Innovators (SoDA), is a popular resource for marketers who want to know what’s on the industry horizon. In 2012, SoDA decided to distribute The SoDA Report as an immersive tablet app. SoDA worked together with interactive agency Universal Mind to create editions of the report for the iPad and Kindle Fire using Adaptive Design Tools in Adobe Digital Publishing Suite, Enterprise Edition.

SoDA production designers created the layout in InDesign and Universal Mind then added interactive features to the files to produce the tablet editions for iPad and Kindle Fire using Adobe Digital Publishing Suite. The tablet version offers a new way to reach people who endeavor to be on the cutting edge of digital—and serves as an example for member agencies looking to rapidly create engaging apps for tablets that function across different device platforms.
Chris Buettner, director of operations for SoDA and managing editor of The SoDA Report, says “SoDA’s mission is to provide education, advocacy, and best practices for digital agencies and production companies. By using Adobe Digital Publishing Suite, we have created tablet editions that mirror our mission by providing best-in-class examples of digital publishing that will only get richer with each subsequent version.”

PDF Customer Story:
The Global Society for Digital Marketing Innovators (SoDA): Walking the walk

 

Share
8:22 PM Permalink

Twenty-two Digital Publishing Suite Apps Ready for Kindle Fire HD

Last week, Jeff Bezos announced the new Kindle family, including an improved 7” and an upcoming 8.9” Kindle Fire HD. As Bezos emphasized in his keynote, ultra-fast 4G LTE wireless and Wi-Fi will allow Kindle Fire HD owners to stream higher-definition video without lag or buffering, while Dolby dual stereo speakers make video and audio a more immersive experience.

These new HD devices from Amazon offer publishers the opportunity to deliver even richer reading experiences on even more devices  – which is good news for readers, publishers and Amazon.  Amazon needs amazing devices that allow them to sell even more content for consumption.  With Digital Publishing Suite,  magazine and newspaper publishers can deliver highly immersive reading experiences which will help drive demand for the Amazon devices as well as fuel additional digital revenue for publishers .

On September 14th, when the Kindle Fire HD ships, 22 titles created with Adobe Digital Publishing Suite will be available on the 7” device, including Better Homes & Gardens, Reader’s Digest, National Geographic, and multiple Condé Nast titles.

The 7” device is here to stay

At a lower price point, more consumers are using tablets in their daily lives and embracing the content available for purchase. However, the price point is not the only appeal. As Zeke Koch noted in last year’s post on the Kindle Fire release, the 7” device is easy to hold in the hand for longer reading experiences, and the Nexus 7 is tailoring its device to a similar user experience.  In addition, the density of the new 7” screen will further unlock the reading experience. With Adaptive Design Tools in InDesign, publishers can create content for multiple screen sizes more efficiently, and be ready to be seen on every screen.

Stay tuned. We will keep you posted on the new Kindle Fire devices as they roll out.

Share
2:02 AM Permalink

App of the Week – Better Homes & Gardens

Better Homes & Gardens uses Digital Publishing Suite, Enterprise Edition, to cross- promote content, enable easy navigation, and provide high value product placement opportunities in its timeless publication.

Better Homes & Gardens is the 4th best selling magazine in the United States. It embraces monetization opportunities through several Enterprise features available in Digital Publishing Suite. The attractive custom store allows the publisher to promote back issues and special editions, as far back as April 2011. By using direct entitlement, print subscribers can gain access to interactive, digital versions of the magazine. In addition, the custom navigation bar allows readers to easily jump to the Table of Contents, current cover, and Help site.

Because Better Homes and Gardens features style and design ideas for a DIY-inclined audience, it uses the slideshow feature in Digital Publishing Suite to toggle between attractive, clean layouts and detailed product information. In this episode I share my favorite use of Digital Publishing Suite: readers can view a room in six different colors, see how the mood changes with each hue, and then navigate to the website to purchase.

Watch the app of the week video here:

Share
5:28 PM Permalink