September 12, 2012
The SoDA Report, published by The Global Society for Digital Marketing Innovators (SoDA), is a popular resource for marketers who want to know what’s on the industry horizon. In 2012, SoDA decided to distribute The SoDA Report as an immersive tablet app. SoDA worked together with interactive agency Universal Mind to create editions of the report for the iPad and Kindle Fire using Adaptive Design Tools in Adobe Digital Publishing Suite, Enterprise Edition.
SoDA production designers created the layout in InDesign and Universal Mind then added interactive features to the files to produce the tablet editions for iPad and Kindle Fire using Adobe Digital Publishing Suite. The tablet version offers a new way to reach people who endeavor to be on the cutting edge of digital—and serves as an example for member agencies looking to rapidly create engaging apps for tablets that function across different device platforms.
Chris Buettner, director of operations for SoDA and managing editor of The SoDA Report, says “SoDA’s mission is to provide education, advocacy, and best practices for digital agencies and production companies. By using Adobe Digital Publishing Suite, we have created tablet editions that mirror our mission by providing best-in-class examples of digital publishing that will only get richer with each subsequent version.”
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The Global Society for Digital Marketing Innovators (SoDA): Walking the walk