September 12, 2012
Last week, Jeff Bezos announced the new Kindle family, including an improved 7” and an upcoming 8.9” Kindle Fire HD. As Bezos emphasized in his keynote, ultra-fast 4G LTE wireless and Wi-Fi will allow Kindle Fire HD owners to stream higher-definition video without lag or buffering, while Dolby dual stereo speakers make video and audio a more immersive experience.
These new HD devices from Amazon offer publishers the opportunity to deliver even richer reading experiences on even more devices – which is good news for readers, publishers and Amazon. Amazon needs amazing devices that allow them to sell even more content for consumption. With Digital Publishing Suite, magazine and newspaper publishers can deliver highly immersive reading experiences which will help drive demand for the Amazon devices as well as fuel additional digital revenue for publishers .
On September 14th, when the Kindle Fire HD ships, 22 titles created with Adobe Digital Publishing Suite will be available on the 7” device, including Better Homes & Gardens, Reader’s Digest, National Geographic, and multiple Condé Nast titles.
The 7” device is here to stay
At a lower price point, more consumers are using tablets in their daily lives and embracing the content available for purchase. However, the price point is not the only appeal. As Zeke Koch noted in last year’s post on the Kindle Fire release, the 7” device is easy to hold in the hand for longer reading experiences, and the Nexus 7 is tailoring its device to a similar user experience. In addition, the density of the new 7” screen will further unlock the reading experience. With Adaptive Design Tools in InDesign, publishers can create content for multiple screen sizes more efficiently, and be ready to be seen on every screen.
Stay tuned. We will keep you posted on the new Kindle Fire devices as they roll out.