Adobe Will Join Top Publishers at MPA AMC Conference

Next week, Adobe will be joining thought leaders in the publishing industry at the annual MPA American Magazine Conference (AMC). MPA is the Association of Magazine Media, which supports and energizes leading magazine publishers in all aspects of publishing: audience development, metrics, digital expansion, advertising and public policy.

This year, Digital Publishing Suite’s Nick Bogaty will share the stage with The New Yorker, Men’s Health and Backpacker to discuss what it means to be a digital publisher in today’s fast-paced digital marketplace. The Adobe Digital Publishing Suite team has worked closely with publishers to embrace changes in the industry – be it the burgeoning number of devices or the increasing importance of social networks. The panelists will describe successes and challenges they have encountered in the past year, and what lies on the road ahead.

In addition, attendees can visit the Adobe Digital Publishing Device Lab, peruse the digital newsstand shelves and be inspired by the techniques used by their peers to create engaging content for the iPhone, iPad, and Kindle Fire HD.

Monday, October 15, 2012
ADOBE PANEL: BUILDING YOUR BUSINESS IN DIGITAL PUBLISHING
New devices, like tablets and smartphones, bring new opportunities and challenges for content creators. Join us for an in-depth look at how digital publishing has progressed in the past year, what changes are on the horizon, and what it means for publishers and their audiences.  Panelists will explore how they have been able to leverage advances in publishing tools, and how new features and efficiencies have increased their reach and fostered engagement.

Moderator
Ethan Grey, Vice President, Digital, MPA

Panelists
Nick Bogaty, Director Business Development, Adobe
Sean Bumgarner, Interactive Design Director, Men’s Health, Women’s Health and Prevention
Jonathan Dorn, General Manager, AIM Outdoor Group
Pamela Maffei McCarthy, Deputy Editor, The New Yorker

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