October 2, 2012
Will you be joining us at Advertising week? Adobe is actively involved in the event this week, discussing the measurable impact of digital advertising on several panels in the Times Center. Of particular interest for Digital Publishing Suite users, there will be a panel tomorrow on the untapped potential of advertising in mobile publications. Join thought leaders in digital publishing and advertising to learn about the future of mobile advertising in the publishing industry.
Untapped potential: advertising in mobile publications
Wednesday, 10/3, 1:00 – 1:45 PM
The Times Center, 242 West 41st St. (between 7th and 8th Ave)
Brands who are advertising in mobile publications are seeing incredible payback – rapid digital brand building, attention-grabbing rich media advertising that drives audience engagement and effective measurement of ad performance. But many brand advertisers haven’t developed ads that truly take advantage of the opportunity to make their brand stand out. Join brand, agency and technology luminaries who will assess the immediate potential of mobile advertising and discuss why brands need a mobile advertising play, and effective new creative approaches, to reach new customers more effectively than ever
Panel Lead: Kimberley Talbot/Adobe
Jose Andrade/Publicis Life Brands