News You Can Touch

By: Denise Styerwalt, Senior PR Manager, Digital Media at Adobe

Today, the Mainichi Newspapers, one of Japan’s largest daily newspaper organizations, and Adobe announced that Adobe Digital Publishing Suite (DPS) has been adopted for the creation, monetization and distribution of The Mainichi Newspapers’ digital editions.  The new app, TAP-i by The Mainichi Newspapers + Sponichi, is based on the concept of “news you can touch” and is a subscription-based app available on both iOS and Android tablets and smartphones.

Using Adobe DPS, design and production staff at newspapers and magazines can use existing workflows to quickly create and produce mobile content without programming.  Additionally, support for HTML5 allows daily newspapers  to seamlessly deliver breaking news, sport scores, stock market updates and more, directly to a reader’s digital issue.  Compelling design coupled with up-to-the-minute content provides newspapers and magazines with high value content that will generate digital subscriptions and drive greater advertising opportunities.

Through tight integration with Adobe InDesign software, and the included Adaptive Design Tools and alternate layout workflow, digital content can be seamlessly designed and published for multiple channels including print, tablets of various sizes and smartphones.

By adopting Digital Publishing Suite as their mobile publishing platform for TAP-i, Mainichi Newspapers is able to leverage its existing system assets while creating and distributing digital content issues that are richer and more interactive, driving deeper reader engagement.

Download TAP-i from the iTunes store.