November 15, 2012
Digital Publishing Suite passed the test! The Audit Bureau of Circulations—now known as the Alliance for Audited Media (AAM)–has successfully completed an initial audit of the metrics captured by the Content Viewer included with DPS. DPS is the first digital publishing solution to be certified by AAM.
Working with Adobe customers, the AAM ascertained and verified how Digital Publishing Suite, as well as the metrics available through Digital Analytics included in the Adobe Marketing Cloud, are measured and reported. The following metrics have been certified:
- Number of readers for a magazine and each individual issue
- Total number of article and content views within an issue
- Total time spent with an issue by all readers
What does this mean for the magazine and newspaper industry? It brings publishers and advertisers closer to achieving the common goal of accurately measuring consumption and engagement of digital issues and delivering verified data that is critical to the industry as a whole.
And this is just the beginning. AAM will continue to audit DPS over time and expand the scope of its review to additional metrics.
Read the press release: AAM Certifies Adobe Digital Publishing Suite