Adobe Predicts Mobile Retail Holiday Sales for 2012

Our customers who use DPS for retail catalogs will be excited about today’s news. This holiday season, Adobe forecasts 21% of U.S. online retail sales to come from mobile devices, with a peak on Black Friday when 24% of online sales will be from mobile. To put this in perspective, Black Friday is expected to bring in $2 billion for retailers, which means that $480 million will be driven by mobile purchases. You can track these data points, and many more, on the Adobe Digital Index Holiday Forecast Interactive Website this season. The Adobe Digital Index 2012 Online Shopping Forecast is built on anonymous Omniture data aggregated from over 150 billion online visits to 500 retail websites in the U.S. and Europe over the past six years. Adobe has big data and we are not afraid to use it.

The data shows that mobile retail shopping habits are rapidly growing – and it’s important for retailers to not miss out on these affluent customers. In the United States, sales from mobile devices is projected to increase 110% over 2011 sales. In Europe, sales from mobile devices is predicted to double.

While many retailers have websites designed for mobile, some savvy retailers use Digital Publishing Suite to drive traffic directly from highly designed digital catalogs to their websites. By bringing the catalog experience to life with videos, 360 rotation and other interactivity, they’re immersing customers in the product experience.  What’s more, with online shopping available in tablet catalogs, retailers are turning browsers into shoppers.

Data Points Worth Tracking
United States
24% of online sales for Black Friday will be from Mobile
-        13% Tablet
-        10% Mobile
-        1% Other

21% of online sales for the holiday season will be Mobile
-        13.5% Tablet
-        6.5 % Mobile
-        1% Other

Sales from mobile devices will be 12% of online holiday sales in Europe up from 6% last year. Online sales from tablets will more than double those in 2011 and sales from mobile phones will double those of 2011.

• Bookmark the Adobe Digital Index Holiday Forecast interactive website and track predictions for the coming year.
• Check out the Adobe Digital Index Holiday Forecast infographic
• Learn about retail catalogs built with Digital Publishing Suite, including Lakeland, ASOS, and Dick’s Sporting Goods