by Adobe Digital Publishing Suite Team
As mobile devices and tablets become more popular with consumers, the opportunities for retail catalogers and direct merchants are continually expanding. The casual, “lean-back” shopping environment of a tablet device provides retailers with enormous opportunity to discover new revenue streams. In fact, a study we commissioned earlier this year found that tablet users on average purchase 20% more than web visitors and 50% more than smartphone users.
To not miss out on this revenue opportunity, companies like Sotheby’s, Dick’s Sporting Goods and ASOS are bringing their catalogs to life on tablets using Digital Publishing Suite. With rich, immersive interactivity, consumers can experience products in the catalog in an inspirational fashion that inspires them to buy. What’s more, by using designers to produce this digital catalog content, retailers avoid the costs of hiring an expensive custom app development shop. Even better, with integrated in-app analytics, retailers can see how their catalog is performing – and make adjustments to the content in order to maximize their marketing spend.
We’ve outlined some of these thoughts on how retailers can take advantage of the tablet opportunity in a new whitepaper that explores the future of shopping in digital catalogs. Download the white paper below and let us know how you’re using tablets to drive revenue in the comment section.