November 27, 2012
Publishers looking for new ways to connect with audiences on the go need look no further than the device many people carry with them every day—their smartphone. Rodale, publisher of Men’s Health magazine, is doing just that with an enhanced version of the magazine now available on the iPhone. You have seen our App of the Week videos and news announcements. Today, you can learn directly from the Rodale Publishing team, featured in our latest customer success story.
Using Digital Publishing Suite, Men’s Health was able to create the iPhone version in-house in just 40 days, without hiring outside programmers. Icons and strong, consistent typography provide visual cues that help readers navigate and each animated workout exercise is presented on a single page, sequenced to walk the reader through the entire workout tutorial.
Built-in analytics in Digital Publishing Suite show that readers are spending up to an hour or more interacting with the brand. The Men’s Health enhanced edition is also causing spikes in circulation. In just the first 60 days after its release, Men’s Health for the iPhone grew to 16% of Rodale’s digital edition iOS audience. By 2013, the year marking the 25th anniversary of Men’s Health, the publisher projects that the digital editions of the magazine will surpass 100,000 paid subscriptions.
Read the Success Story PDF here:
Rodale Inc. and Men’s Health: Publishing icon—optimized for iPhone