Benjamin Moore and Adobe Talk Creativity at NRF Big Show
Next week, retailers from around the U.S. will descend upon the National Retail Federation annual conference to share best practices for thriving in the current retail landscape. The Digital Publishing Suite team has worked with some innovative retailers, and we are proud to share the stage with Benjamin Moore to discuss how companies harness creativity in order to drive the business forward.
Bob Chin, Digital Technologies Manager at Benjamin Moore, will discuss how his team pushed the boundaries of their work to turn color cards into digital publications. Terry Fortescue, Director of Product Marketing at Adobe, will share data about the value of creativity in the workplace. In addition, she will tell some inspirational stories about the DPS team’s garage week, during which engineers took a full week in the summer to pursue innovations that personally inspired them.
The conversation will be guided by Steve McGowan, Executive Creative Director at Landor Associates. McGowan will walk through eight principles of creativity that can help managers and directors develop a culture of creativity.
If you’re attending the NRF Big Show, please meet us after the presentation.
The Cultivation of Creativity
Tuesday, January 15, 2013
EXPO Stage, Expo Hall, Level 1
Description: Recent studies show that 75 percent of us think we are not living up to our creative potential. So what would happen in retail if we were encouraged to be more creative, cultivated creativity and actually made more time for it? Products we sell might look different, production costs might be lower, and companies could be more forward-thinking and resilient as a result. Join us as our experts lead us to what our collective creativity might realize and achieve if nurtured and encouraged, fed and watered.