January 28, 2013
On January 30, join Adobe at the Mobile Marketing Association San Francisco Forum for a look at how mobile trends are shaping marketing on tablet and smartphone devices. Together with the Notre Dame Athletics department, we’ll be showcasing how Fighting Irish Digital Media engaged fans and stakeholders through their 2012 Season Review and BCS Championship Game app. Showcasing season highlights, player bios and the rich traditions of the university, Notre Dame was able to actively engage its fan base, easily convert existing content to digital, and speed time-to-market for their app. Join us for this glimpse into the future of mobile marketing, and the mobile strategy of one of the nation’s most storied athletic programs.