February 15, 2013
As you probably know, Adobe is obsessed with Big Data. As the Big Data revolution sweeps all facets of daily life, humans today are presented with real-time visualization of data streaming in endless formats. This enables new ways to sense, explore, experience, and measure all components of our world. The Human Face of Big Data is a globally crowdsourced media project focusing on humanity’s new ability to collect, analyze, triangulate and visualize these vast amounts of data in real time.
Rick Smolan and Jennifer Erwitt, cofounders of Against All Odds Productions, have partnered with digital designer/photographer, Dan Marcolina, to introduce a new iPad app: The Human Face of Big Data. With photography and design experience at Time, Life, National Geographic and Day in the Life, this power team has successfully orchestrated visual excellence with enhanced storytelling.
The pioneering app is a seamless blend of interactive elements and groundbreaking ideas that complement the print book sharing the same title. With the tools and services in Digital Publishing Suite, the creators have been able to encapsulate the concept of Big Data into a ferociously exciting journey.
What’s so “Big” About “Big Data?”
In Smolan’s own words:
“Big Data is an extraordinary knowledge revolution sweeping, almost invisibly, through business, academia, government, healthcare, and everyday life.” It is “enabling us to provide a healthier life for our children. To provide our seniors with independence while keeping them safe. To help us conserve precious resources like water and energy. To alert us to tiny changes in our health, weeks or years before we develop a life-threatening illness. To peer into our own individual genetic makeup. To create new forms of life. And soon, as many predict, to reengineer our own species. And we’ve barely scratched the surface…“
As Smolan said in an AppleInsider interview about the book and app, “What we’re trying to do is start global conversation.” Encouraging humanity to think about how Big Data leaves a lasting footprint in our world is just the beginning. The efforts continue to evolve and we are thrilled to see how Digital Publishing Suite played a role in the production of this app.
The Big Data app takes on a big challenge: helping readers understand and extract meaning from the ocean of information in which we live. Did you know that by 2040, 75 percent of all cars on the road will be self-driving, reports the Institute of Electrical and Electronics Engineers. You’ll find a plethora of fascinating facts such as this dispersed throughout the app. With 60-plus pages of interactive articles, impressive infographics and stunning photography, this app brings to life a brilliant experience.
Curious what else this app has to offer? Come explore the ocean of data and feel the massive impact social networking plays in stirring mass movements with an interactive 24-hour timeline of protest tweets. Reflect in your digital mirror with powerful graphics and articles that decode genetic makeup and DNA tests. Quantify yourself and the world you live in as you experience gigabytes of data that unfold in one second in Major League Baseball by gliding a baseball across the screen of your iPad. This stimulating blend of interactive features with premiere content is just a taste of what this app has to offer.
The journey continues with refreshingly simple yet effective infographics, embedded video clips, animated images, and delicious design.
And if you needed just one more reason to download- here it is! 100% of proceeds from the app will be donated to charity: water, a nonprofit organization that brings safe, clean drinking water to people in developing nations.
Experience Big Data
February 11, 2013
For companies and brands looking to deliver visually engaging, interactive materials to their internal teams, Digital Publishing Suite provides a rapid way to make sure sales reps and employees are up-to-date, all the time. One company that is using DPS to engage its sales professionals is Sotheby’s International Realty, the global luxury real estate network. With its new app that launched today, Sotheby’s International Realty is able to help its member firms articulate to clients the benefits of listing properties with the company.
Through its iPad app, the company’s real estate Professionals can showcase to clients the firm’s unique media relationships (with The New York Times, Wall Street Journal, Architectural Digest, the BBC and others), social media footprint, branded Web site and more. Combined with slideshows, videos and gorgeous photography, the app helps bring the brand’s content to life. What’s more, DPS helps Sotheby’s International Realty reduce printing and distribution costs by producing its materials digitally.
One of the reasons Sotheby’s International Realty decided to enable its affiliates with an iPad app was to keep the content updated and fresh all the time. When the company adds or updated additional information, it can simply push new content to users without requiring them to redownload the entire app.
Additionally, one feature of Digital Publishing Suite that is core to the Sotheby’s International Realty app experience is private distribution. Because the app is designed to facilitate the interaction between a real estate agent and client, Sotheby’s International Realty distributes the app only to its member firms, making the app available through the company intranet.
Sotheby’s International Realty is excited to see how its iPad app facilitates the sales interaction of its network. Wendy Purvey, Chief Marketing Officer of Sotheby’s International Realty notes, “Our unique collaboration with Adobe ties our entire marketing program together, allowing us to speak to the consumer in a new and interactive way that has traditionally been utilized by the world’s publishing powerhouses to promote their products.”