February 15, 2013
As you probably know, Adobe is obsessed with Big Data. As the Big Data revolution sweeps all facets of daily life, humans today are presented with real-time visualization of data streaming in endless formats. This enables new ways to sense, explore, experience, and measure all components of our world. The Human Face of Big Data is a globally crowdsourced media project focusing on humanity’s new ability to collect, analyze, triangulate and visualize these vast amounts of data in real time.
Rick Smolan and Jennifer Erwitt, cofounders of Against All Odds Productions, have partnered with digital designer/photographer, Dan Marcolina, to introduce a new iPad app: The Human Face of Big Data. With photography and design experience at Time, Life, National Geographic and Day in the Life, this power team has successfully orchestrated visual excellence with enhanced storytelling.
The pioneering app is a seamless blend of interactive elements and groundbreaking ideas that complement the print book sharing the same title. With the tools and services in Digital Publishing Suite, the creators have been able to encapsulate the concept of Big Data into a ferociously exciting journey.
What’s so “Big” About “Big Data?”
In Smolan’s own words:
“Big Data is an extraordinary knowledge revolution sweeping, almost invisibly, through business, academia, government, healthcare, and everyday life.” It is “enabling us to provide a healthier life for our children. To provide our seniors with independence while keeping them safe. To help us conserve precious resources like water and energy. To alert us to tiny changes in our health, weeks or years before we develop a life-threatening illness. To peer into our own individual genetic makeup. To create new forms of life. And soon, as many predict, to reengineer our own species. And we’ve barely scratched the surface…“
As Smolan said in an AppleInsider interview about the book and app, “What we’re trying to do is start global conversation.” Encouraging humanity to think about how Big Data leaves a lasting footprint in our world is just the beginning. The efforts continue to evolve and we are thrilled to see how Digital Publishing Suite played a role in the production of this app.
The Big Data app takes on a big challenge: helping readers understand and extract meaning from the ocean of information in which we live. Did you know that by 2040, 75 percent of all cars on the road will be self-driving, reports the Institute of Electrical and Electronics Engineers. You’ll find a plethora of fascinating facts such as this dispersed throughout the app. With 60-plus pages of interactive articles, impressive infographics and stunning photography, this app brings to life a brilliant experience.
Curious what else this app has to offer? Come explore the ocean of data and feel the massive impact social networking plays in stirring mass movements with an interactive 24-hour timeline of protest tweets. Reflect in your digital mirror with powerful graphics and articles that decode genetic makeup and DNA tests. Quantify yourself and the world you live in as you experience gigabytes of data that unfold in one second in Major League Baseball by gliding a baseball across the screen of your iPad. This stimulating blend of interactive features with premiere content is just a taste of what this app has to offer.
The journey continues with refreshingly simple yet effective infographics, embedded video clips, animated images, and delicious design.
And if you needed just one more reason to download- here it is! 100% of proceeds from the app will be donated to charity: water, a nonprofit organization that brings safe, clean drinking water to people in developing nations.
Experience Big Data