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Many of us have heard Chris Hughes, co-founder of Facebook and one-time social media advisor to President Obama’s 2008 campaign, speak on NPR and elsewhere about his March 2012 acquisition of The New Republic and his plans to reinvent it for the digital age. Hughes has been sharing his fresh and visionary take on how the New Republic will respond to the evolution we’re seeing in publishing, including broader business models that capitalize on consumers’ reading habits – especially as phones and tablets continue to proliferate.
When the New Republic was looking for a solution to create the digital version of their magazine, it was critical that they find a tool that would enable the delivery of their content through a cutting edge reading experience on a rigorous bi-weekly production schedule–all while leveraging resources they already had. We’re happy to announce that they chose Adobe Digital Publishing Suite.
From Dirk Barnett, creative director:
“Having worked successfully with Adobe to relaunch the Newsweek iPad app in January 2012, I knew when I came onto The New Republic that DPS was the way to go. With my team already fluent in CS6 and DPS, it was a no brainer.”
Since launching in early February, the small team at The New Republic has made smart and consistent design decisions that are laying the foundation for a nimble workflow and engaging reading experience that they can build on for years to come.