March 29, 2013
Digital Publishing Suite is not just for magazines. Corporations are embracing the technology to create digital catalogs, event apps, and sales tools to reach both internal stakeholders and customers. The possibilities are endless! Check out the new Adobe Digital Publishing sessions at MAX designed for corporations interested in efficiently expanding into the mobile space using InDesign resources! Sign up now to reserve your seat in the sessions below:
Day/Time: Tuesday, 8:30 AM – 511A
Session ID: S7824
Presenters: Brooke Entsminger (Lung LLC), Christian Russo (Sotheby’s International Realty), Jose Andrade (Publicis Life Brands Medicus)
- Learn to drive customer and employee engagement through digital publications on tablets and smartphones from top corporations/agencies.
- View examples of compelling brand loyalty, merchandising, customer communications, sales enablement, and retail catalog applications.
- Explore insights from deep analytics to deliver content that encourages customers and employees to engage with your brand and content.
March 28, 2013
New York, we’re coming your way! Join the Digital Publishing Suite team and The Association of Magazine Media (MPA) in New York on April 2nd to learn what’s new and relevant for your digital publishing business.
Zeke Koch, Senior Director of Product Management for Digital Publishing Suite, will explore the latest release and even share some juicy details about what else the team is working on. You’ll also get a taste of what Adobe Analytics, the analytics service in DPS, has to offer. Educate yourself to leverage these tools and make the best editorial, design and business decisions for your organization.
Looking to gear up with the best tools and insights to run your digital publishing business? We’ll show you how. New York, New York: see you April 2nd!
Tuesday – April 2nd, 2013
MPA Board Room
810 Seventh Avenue, 24th Floor 12noon – 2pm
New York, NY 10019
March 26, 2013
By Teresa Demel
MaraMedia uses Adobe Digital Publishing Suite to build educational digital manuals for students in grades 7-9. With a goal of supporting active participation in students’ education, MaraMedia provides opportunities for interaction with learning material, from acquiring new information to ultimately applying that information to the real world.
My past career was in education, and I have been curious to see how educational institutions and publishers will embrace Digital Publishing Suite. Printed textbooks appeal to one learning style, but interactivity in a publication allows kinesthetic and auditory learners to consume and apply new information with ease. As an added bonus, having all textbooks on one iPad certainly lightens the backpack.
Some great Digital Publishing techniques employed by MaraMedia:
- Students can actively break down the steps of a process by tapping on buttons and viewing slideshows of instructions.
- Readers tap on thumbnails of artwork to zoom into a larger image and learn more.
- Navigating among modules is intuitive with a clear organizational hierarchy. Nav-to buttons allow students to identify and jump to the next relevant module.
Download MaraMedia digital manuals from the iTunes store.
Watch the MaraMedia App of the Week video:
March 25, 2013
Don’t miss learning about Digital Publishing Suite at MPA’s Swipe 2.0 – Thursday, March 28 in NYC. Danny Winokur, VP & General Manager, Digital Media, will discuss how and why digital magazines are continuing to evolve into a very real business as digital readership and content engagement climbs. He’ll also share how leading global publishers have driven significant growth in digital subscription and advertising revenue and why magazine apps should become the epicenter of an innovative publisher’s media strategy.
March 19, 2013
As a follow-up to yesterday’s post about how Adobe Digital Publishing Suite fits into Renault’s brand engagement strategy, we are featuring Renault Captur in our App of the Week Video Series. This gives our readers a chance to see specifically how Renault uses the features in Digital Publishing Suite to “capture” the attention of readers and tell the brand’s story.
Highlights from the video:
- Slideshows outline the design from concept to reality
- Pan and zoom shows the car in gorgeous detail
- Image sequence gives readers control over their view of the car, from 360 rotation to breaking the car into its constituent parts
- Audio can be played throughout the app, and paused by the reader
Check out the Renault Captur App of the Week video.
March 18, 2013
Renault, the French auto manufacturer, recently launched a gorgeously designed app using Digital Publishing Suite that features its new urban crossover vehicle, Captur. Through video, audio and interactivity in the app, Renault not only engages consumers with its products and brand – but also tells the story of how Captur went from “concept to reality”. The app showcases the attention-to-detail that Renault infuses its products – and allows potential customers to experience these features in a way only the tablet app medium can provide.
For example, one portion of the app allows the user to interactively explore the different lighting features the car offers – illuminating not only the beautiful design of the car, but allowing the user to engage with the product as they are considering purchase. In addition, through video interviews with the designers of the vehicle and a special “making of” video that explores the genesis of the project, customers can become thoroughly acquainted with the brand and product line.
In considering the strategy for the app, Laurence Hertzberg, Director of Digital Marketing at Renault notes, “Today’s applications are expected to be intuitive, fun and informative. We chose to use Adobe Digital Publishing Suite because of its unique technology which allowed us to create an immersive experience that is also very rich in content.”
Renault designer Boris Petrovitch-Njegosh also writes, “Captur is the fruit of long, careful reflection about the design of our vehicles and offers a glimpse of the future. It was consequently vital for us to produce an application of the same calibre in terms of its design, user-friendliness and clarity of content. Adobe Digital Publishing Suite turned out to be the ideal solution that gave us exceptional creative freedom and, as well as a comprehensive, near-industrial approach the development process.”
See a short video about the app (subtitled in English), and also download from the App Store below.
- Download the Renault Captur: From Concept to Reality app on the App Store
- View the App of the Week video highlighting the Renault app
March 15, 2013
In time for St. Patrick’s Day, the Royal Irish Academy, in conjunction with its partners, announced today a new, interactive app produced with Adobe Digital Publishing Suite that engages users with the history and culture of Ireland. Exploring the rich heritage of the country through the lens of significant cultural objects, the app, “A History of Ireland in 100 Objects”, not only marks St. Patrick’s Day, but also Ireland’s ascension to the Presidency of the Council of the European Union.
Rich with video, audio and animation, the app showcases Irish history and culture through the country’s treasures. Designed to promote engagement with the country’s ideals and heritage, the app immerses readers into the country’s history and encourages them to learn more.
“Fintan O’Toole, a journalist from The Irish Times, launched the project in 2011 with a series of newspaper columns highlighting 100 objects from Ireland, the UK and Norway that connect with Ireland’s rich past,” writes Joe Zeff, whose design firm produced the app. “Those columns became a hardcover book, and that book became the series of apps that we designed and developed for multiple platforms using Adobe Digital Publishing Suite.”
Seeking to make the app available to the widest spectrum of users possible, the Royal Irish Academy used the multi-platform functionality of Digital Publishing Suite to deliver the app on iPad, iPhone and on Android tablets, including the Amazon Kindle Fire. The iPhone version is of particular note because it delivers formatted, well-thought out content that fits the on-the-go consumption habits of iPhone users – especially to visitors to Irish museums.
The app is free for download until March 31, 2013 and is a project of the Royal Irish Academy, the National Museum of Ireland and The Irish Times supported by the Presidency of the European Council of the European Union and the Department of Foreign Affairs and Trade of Ireland. Preview the app through a short video below.
March 13, 2013
Calling all B-to-B publishers! Don’t miss this fast-paced, highly informative hour co-hosted by Adobe and ABM, the Association of Business Information Media. During this webinar, the Adobe Digital Publishing Suite team will take you through important trends in digital magazine publishing that you’ll want to know about—trends in device proliferation, the growth of magazine readership and how readers are engaging with digital apps, to name a few.
You’ll also see real-world examples of business publishers who are using DPS to build their digital business, get a tour of the features that are most relevant to business publishers and see how easy it is to create dynamic, highly interactive publications using the design and publishing workflows you already know.
The webinar is free and open to all. Join us on Thursday, March 21 from 2-3pm EST
Learn more and register now: http://www.abmassociation.com/
The Digital Publishing Suite team is honored to receive the Digiday Publishing Award in the “Most Disruptive Publishing Technology” category, just announced yesterday!
The Digiday Publishing Awards honors “overall excellence and breakthrough achievement in digital publishing, branded content and advertising technology.” The DPAs are presented by Digiday, the host of the Digiday Publishing Summit. Hundreds of leading publishers, brand executives, publishers, journalists, experts, and technology visionaries participated in last night’s event, including representatives from The Huffington Post, Hearst Digital Media, Rodale, and Tumblr.
The “Most Disruptive Publishing Technology” category assesses innovation that has changed the publishing business through new methods of content display, delivery, distribution, discovery or monetization tools. (Last year’s winners in this category included: BuzzFeed Inc., Zinio, and Voices Heard Media / EventBox User Engagement Suite.) It is with great pleasure that we accept this award!
The DPAs include multiple categories that award innovations in the growing business of digital publishing, branded content and advertising technology. The judging committee is comprised of leading media and marketing experts, journalists, industry insiders, marketers, publishers and technology visionaries.
March 12, 2013
By Teresa Demel
Sockupied is a digital-only magazine designed for knitting enthusiasts. It is published by Interweave Press, which owns 15 consumer art and craft magazines such as Crochet and LiveWire (both of which are built with DPS and available on Apple Newsstand). I am not a knitter myself, but many of my friends are. They pore over pictures and patterns of sweaters and socks, looking for their next creation. Sockupied feeds their appetite, with images of inventive knitting patterns, and easy to follow instructions.
“Sockupied is that feeling you get when you wish your ride were a little longer so you could finish your heel turn.”
- Sockupied Editor Anne Merrow
As I have mentioned before when I reviewed Cook’s Illustrated and National Geographic Kids, Adobe Digital Publishing Suite is a great way to enhance any tutorial in a publication. Slideshows, nav-to and videos allow publishers to break down instructions and visually demonstrate how to do something. Sockupied is no exception.
In this app of the week video, I demonstrate three levels of engagement with the Sockupied audience. For inspiration, the publication uses slideshows to show multiple views of pairs of socks. It provides basic instruction on how to measure a foot in preparation for knitting, as well as what patterns to follow. For more complicated techniques, such as heel turns, it uses video to flesh out the procedure.
March 7, 2013
By Teresa Demel
Unless you have you been hibernating for the last six months, you know that Microsoft has been heavily advertising both Windows 8 and the Surface tablet. The Centre for Brand Analysis shows that Microsoft’s brand ranking of the Official Top Consumer Superbrands has leaped from 45th to 3rd place since 2012. The ads are not only compelling and fresh, but they are everywhere… including on the iPad.
This week I am featuring two ads from Microsoft. Windows 8 is featured in the January issue of WIRED. Subscribers get to interact with the Windows 8 interface, made possible by HTML animation.
When the February issue showed up in Newsstand, subscribers got a taste of the Surface. One of the more rare and fun overlays used by DPS customers is the image sequence overlay. In the February ad, WIRED’s technophile audience gets to rotate the Surface 360 degrees and see it from all sides – including how the stand works. In addition, the ad includes a snappy video, showcasing the different colors of Surface keyboards available. Both of these forms of interactivity mirror the first steps in shopping for hardware and answer some basic questions: What does it look like? How does that detachable keyboard work, anyway? Can it stand up so that I can watch movies? Will it match my shoes? (Okay, maybe not that last one.)
- Download any issue of WIRED to see compelling ads targeted to its technologically savvy audience.
- Watch the Microsoft ad of the week video on Adobe TV.
March 5, 2013
Today at Adobe Summit: The Digital Marketing Conference, Adobe released the first step in delivering a more integrated workflow between Adobe Experience Manager (AEM) and Digital Publishing Suite. The AEM 5.6 release includes a new Media Publisher add-on that integrates AEM Web Content Management with the Digital Publishing Suite. The Media Publisher add-on automates the packaging of AEM managed content and metadata directly with the DPS Folio Producer Service.
With this new functionality, Digital Publishing Suite integration with AEM provides a cost effective method to create, manage and produce digital content for the Web, tablet and smartphone devices. Customers can reduce publishing costs by authoring content once using the intuitive, drag-and-drop AEM interface, and then output that content to multiple channels – including not only on the Web, but also in apps for mobile devices. With the new integration, publishers and brands can automate the authoring of HTML content into apps, leverage that content across output types, and streamline the management of digital assets into tablet and smartphone devices.
Beginning in the familiar AEM user interface, designers can create HTML content using a visual, drag-and-drop interface without coding. Within AEM, designers can rapidly build pages while controlling the look-and-feel of the content through pre-defined templates. In addition, production artists can bring a publication to life by adding AEM interactivity components that are included in the app content. Once the content is created in AEM, the new AEM Media Publisher add-on allows users to automatically package that HTML content and upload it to the DPS Folio Producer Service for post-production and delivery into tablet and smartphone devices.
In addition, designers and production staff can also take advantage of AEM Digital Asset Management (DAM) capabilities to further streamline their content production. The AEM DAM enables users to include approved digital assets into their content, with the ability to version these assets and maintain control over their use.
AEM users have access to additional workflow enhancements when using the DPS/AEM integration, including improvements around horizontal and vertical layout creation, automatic content updating, and metadata. With new publishing components available in AEM Media Publisher, production staff can automate the creation of horizontal and vertical layout elements. When using publishing components, a user can include both horizontal and vertical assets in the same file. The component detects the orientation of the tablet device and displays the appropriate associated asset.
Because of AEM’s content management capabilities, users can also take advantage of automatic updating of content without having to perform tedious, manual updates. For example, when changing the title of an article, AEM has the capability to automatically update that title in the table of contents section also, further automating and streamlining content production. Finally, when using AEM to create content for use with DPS, users have the ability to add metadata directly in the Media Publisher panel. AEM Media Publisher then transfers this article metadata to the DPS Folio Producer Service, eliminating the time and error associated with manually retyping metadata into the Folio Producer Service.
By using Digital Publishing Suite together with Adobe AEM Media Publisher, publishers and brands can automate the authoring of HTML content into apps and streamline the management of digital assets into tablet and smartphone devices.
March 4, 2013
This week, if you are attending Adobe Summit: The Digital Marketing Conference in Salt Lake City, make sure to join us for a special DPS session featuring Sotheby’s. Josh Pullan, VP WW Director of Digital Media Services at Sotheby’s, will outline how the auction house delivered one of their most successful marketing programs by delivering their catalog on tablet devices — including how they are using analytics to make content decisions. The hour-long session will dive into how Sotheby’s tablet app allows them to extend their brand worldwide, better serve their global clients, and deliver a richer auction experience that brings extraordinary treasures to life.
March 1, 2013
By Teresa Demel
Ever since I graduated from Macalester College (ahem… awhile ago), I’ve received the college’s alumni magazine, Macalester Today, on my doorstep. Accustomed to the peripatetic nature of new graduates, they successfully found me when I moved not just from St. Paul to Seattle, but also between about 10 apartments and houses.
Imagine my recent delight when I discovered that my alma mater had adopted Digital Publishing Suite to create an iPad version of Macalester Today. I always enjoyed reading the beautifully designed quarterly print magazine, staying on top of the news about my professors, organizations, and colleagues. As the Adobe “DPS app of the week video guru,” I embraced the chance to show my Mac pride.
In this week’s video, I highlight the ways in which the alumni magazine—with all the same great content as ever—has added interactive touches that truly bring the print publication to life. The cover page uses a lively auto-play slideshow to show students assembling into the new building. Videos illustrate current campus activities, from intense rowing down the Mississippi River to a quirky how-to video on cafeteria concoctions. The alumni news section has an interactive timeline that DPS designers must check out. Merging scrolling frames and nav-to buttons, it lets me quickly select my year and navigate immediately to the news about my own classmates.
“We believe that the special features available in an iPad version of our magazine are bringing the college to life for our alumni,” says Macalester Today editor Lynette Lamb. “From an audio snippet of a professor reading from his just-published book to a video of the crew team rowing on the Mississippi, the iPad magazine allows us to reach our graduates around the world in a new, multi-sensory way.”
We are seeing great examples of higher education uses of Digital Publishing Suite. Notre Dame and University of Oklahoma are using it for their Gameday Apps. Other examples include University of Dayton Undergraduate Viewbook, Academy of Art University’s Alumni magazine, UCLA Anderson Assets magazine, and Indiana University’s IU Libris.