April 10, 2013
By Teresa Demel
Oakley uses Adobe Digital Publishing Suite for its merchandising app, One Icon. The innovative designer of sports equipment presents articles on well-known snowboarders and skiers, and naturally pairs content with the latest equipment innovations.
The worlds of marketing and editorial are bleeding into one another, and Oakley has embraced the opportunity to tell a larger story about its brand using this app.
I chose Oakley One Icon, not only because it’s an interesting use case for Digital Publishing Suite, but also because the app designers use DPS overlays to create a “wow” factor stands out above most apps.
Here are some of my favorite uses of DPS overlays in One Icon:
- Embedding scrolling frames so that the words appear from behind a mountain
- Showing Shaun White’s snowboarding stunt using the image sequence feature, allowing readers to control his movements and move him back and forth in slow motion
- Buttons and slideshows so that readers can toggle through and highlight images of up-and-coming skiers
Through storytelling, Oakley illustrates its deep appreciation for snowboarding and skiing enthusiasts, and proves that its story fits into the larger context of winter sports.