April 15, 2013
If you’re an arts and crafts enthusiast, you’ve probably heard of Interweave’s publications, which include high-quality arts and crafts magazines, online education, books, TV shows, ePatterns, and eProjects. What you might not know, is that many are now available on the iPad. To broaden its audience reach and enable people to consume content in new digital formats, Interweave successfully augmented its print-based publishing workflow, transforming into a multichannel, multiplatform media company. Adobe Digital Publishing Suite, Enterprise Edition is a critical part of the company’s strategy.
Offering digital editions of its popular magazines opens up a new revenue channel and the opportunity to attract a new demographic of subscribers. Interweave chose Digital Publishing Suite because it offered a lower total cost of ownership and ease of use. With 70 to 80 editors and designers with roots in print publishing, Interweave’s staff was already well versed in Adobe InDesign software, and quickly embraced the digital publishing workflow.
Interweave now has 10 magazines on iOS Newsstand, and the same how-to content that has traditionally appeared in print magazines is available through interactive tutorials and video workshops included in the digital edition as interactive overlays. All editors and designers have been trained on Digital Publishing Suite, so that they can design interactive experiences for multiple devices, expanding their repertoires beyond print.
Jamie Bogner, vice president and group publisher at Interweave states, “By having our existing staff learn Adobe Digital Publishing Suite we’ve been able to lay the essential groundwork for our digital future.” Read more here: http://adobe.ly/12T4XPa