April 18, 2013
To date, the Sotheby’s International Realty network has seen great success with its privately published iPad app, Anthology: The Collection of an Extraordinary Brand, created with Adobe Digital Publishing Suite, Enterprise Edition. In the first month the iPad app was available, the company saw more than 670 app downloads and nearly 5,500 individual folio downloads, which increased to more than 1,300 app downloads and 11,000 folio downloads just one month later.
Previously, the company designed, printed, and distributed brochures to its 660 offices in 47 countries and territories. However, the printed materials were typically out-of-date not long after they were received. The Anthology app, which includes a collection of 16 individual chapters (folios) that appear as individual publications or issues in the app library, can be updated regularly as information changes.
Chris Sisco, director of marketing for Sotheby’s International Realty, says, “If we had decided to make updates to the printed brochures we previously distributed, which would have required design edits as well as shipping to hundreds of offices worldwide, we would have needed to add $1 million to our budget to be able to do the types of things we’re doing with Adobe Digital Publishing Suite.”
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