April 17, 2013
Digital Publishing has taken the magazine and newspaper industry by storm and Adobe MAX is your opportunity to get up to speed! Join us for this MAX session to explore case studies from leading publishers who are using Adobe Digital Publishing Suite to transform their publishing business. Learn how they have developed highly engaging content that reaches new audiences and deepens reader loyalty and provides new revenue opportunities. Gain insight into enhanced editorial and design strategies gleaned through smart use of analytics. Space is limited so sign up now to reserve your spot!
From Print to Digital Media: Building a Digital Publishing Business
Day/Time: Wednesday, 11:00 AM – 506
Session ID: S7827
Presenters: Ethan Grey (The Association of Magazine Media), Anthony Cerretani (Backpacker Magazine), Dale Bryson (Source Interlink Media)
In this session, you will learn how to:
• Deliver digital content to your readers on all devices
• Create a digital reading experience that engages consumers based on how they interact with devices.
• Create revenue opportunities by attracting high value readers and advertisers.
• Leverage the power of analytics to drive your business forward