May 23, 2013
The Evolution of a Publishing Legend
By Sonia Sawhney
From analog to digital and from web to mobile, National Geographic has continued to evolve as a leader in the world of publishing. I25 years ago, the National Geographic Society set out to increase and diffuse geographic knowledge to the average citizen. Captivating readers with stunning photography, National Geographic has survived and thrived through the publishing evolution. Executive Vice President of National Geographic Society, Declan Moore joined us at Digital Publishing Summit last week to explore their successful journey from print to digital. Through the use of interactive features and fascinating video content, the digital edition of the magazine strives to be the most innovative and entertaining source for their readers.
In this video clip, National Geographic: The Evolution of a Publishing Legend, catch Declan Moore’s presentation recap to learn more about National Geographic’s digital experience:
Want more? Watch the complete presentation (37 minutes) of National Geographic: The Evolution of a Publishing Legend (long version) on Adobe TV.