Interweave, Washingtonian and Foreign Affairs Transform Their Businesses with DPS
This week we’re excited to highlight independent publishers on the Digital Publishing Suite blog. Highly prized by their readers for expertise and in depth knowledge on key topics, independent magazines have a vital voice in American society. Over the next five days, you’ll hear how publishers of top independent titles have integrated DPS into their workflows to drive innovative business models, new revenue streams and critically engaging content for leading tablets and smartphones.
Our kickoff today is focused on a terrific panel discussion from the Adobe DPS Summit on May 14 where Nick Bogaty, Senior Director, Business Development and Marketing from Adobe moderated a spirited conversation with Jamie Bogner, VP and Group Publisher from Interweave, Cathy Merrill Williams, President and Publisher from The Washingtonian and Lynda Hammes, publisher from Foreign Affairs. They discussed the unique challenges independent publishers face and how they are transforming their businesses through digital publishing. Over the course of 30-minutes, this savvy panel discussed:
- How to get a digital publishing business off the ground
- The importance of transitioning from replica to interactive formats
- Which key DPS features they use to drive readership and revenue
- How to be smart with limited resources and stay agile
- Drafting off the lessons that bigger publishers have learned when developing their own strategies
- The various subscription models and business strategies they are trying
Explore apps from these publishers:
Don’t miss tomorrow’s post where you’ll learn more about The Washingtonian and other city and regional magazines using DPS to drive geographically targeted content and experiences to their readers.
If you’re an independent publisher and would like to learn more about DPS, we’re happy to help. Send a quick email with questions here.