June 6, 2013
By: Dave Dickson
It’s Corporate Publishing week on the Digital Publishing Suite blog! This week, we are featuring presentations, stories, and an app of the week video on how brands and corporations are using Digital Publishing Suite to accelerate their mobile marketing. From sales tools and training materials to brand engagement and customer communications publications, businesses are using mobile apps to engage their constituents with immersive, interactive publications that drive consideration, purchase and loyalty.
Financial services institutions are turning to tablet apps to engage their stakeholders and communicate critical information. JP Morgan Chase, the global financial services firm, recently used Digital Publishing Suite to produce its Annual Letters to Shareholders app. The app allows the firm’s private banking division to communicate key strategies, market trends, and corporate initiatives to its clients and stakeholders.
With content written by the firm’s senior executives, the Annual Letters app gives insight into the firm’s performance over the last year, as well as its vision for the future. With the launch of the app, the company is following a “print-plus” strategy for its Annual Letters content – augmenting the content with interactivity and informs and engages readers. Commentary in the app is augmented by animated graphs, etchings that animate to photographs, and a video culled from JP Morgan’s existing asset library that highlights the global nature of the firm’s operations.
Before producing the app, JP Morgan Chase distributed the Annual Letters content in printed format, delivering 53,000 copies of the printed booklet in nine languages to clients and employees worldwide. The app now complements that printed piece with digital content. Launched earlier this year in ten languages, Annual Letters went live two days from when the company’s Annual Report was made available. Produced by Joe Zeff Design, the app went from concept to reality in only nine weeks – a significant time reduction when compared to hiring custom developers.
Learn more about the JP Morgan Chase Annual Letters to Shareholders app below.
- Download the JP Morgan Chase Annual Letters app on the App Store
- JPMorgan Chase: Communicate with your customers – short clip about the JP Morgan Chase Annual Letters app