Archive for June, 2013

The Washingtonian and Other City and Regional Magazines Deliver Local Flavor

This week we’re excited to highlight independent publishers on the Digital Publishing Suite blog. Highly prized by their readers for expertise and in depth knowledge on key topics, independent magazines have a vital voice in American society. Over the next five days, you’ll hear how publishers of top independent titles have integrated DPS into their workflows to drive innovative business models, new revenue streams and critically engaging content for leading tablets and smartphones.

City and regional magazines are known for delivering highly targeted local content that builds community, promotes neighborhood businesses and events, and shines a spotlight on interesting people and places. Publishers of these magazines are embracing DPS because they recognize that the benefits it delivers align with some of their overall goals–to expand their reach to wider audiences, deliver engaging editorial content that makes their city come to life and provide advertisers with a platform to reach their target audience with compelling messages.

The Washingtonian

The Washingtonian–DC, Maryland and Viriginia’s #1 lifestyle magazine–has produced their past three digital issues using DPS and has found it to be a very cost effective solution that gives them total control over the content, the quality and time to market. Watch this video to hear directly from David VanVoorhees, Digital Development Manager, how DPS has invigorated The Washingtonian team. It has made it easy to get up and running with an interactive publication, and leverage the skills that the team already possessed enabling them to create “iPad extras” like slideshows, videos, and even daily menus served up from ads placed by local restaurants.

Phoenix Home & Garden   Texas Monthly

Be sure to check out Phoenix Home & Garden and Texas Monthly, too.  Phoenix Home & Garden has integrated an audio introduction from the editor and  interactive overlays that help the reader do things like choose your gardening region to learn what to plant and how to water and maintain your garden. The June issue of Texas Monthly has a cover story entitled “The 50 Best BBQ Joints in the World” with a terrific time-lapsed video that illustrates how the cover art was created.

Welcome to the neighborhood to all of our city and regional publishers.

 

(Or, watch the Washingtonian video here)

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2:38 PM Permalink

Interweave, Washingtonian and Foreign Affairs Transform Their Businesses with DPS

This week we’re excited to highlight independent publishers on the Digital Publishing Suite blog. Highly prized by their readers for expertise and in depth knowledge on key topics, independent magazines have a vital voice in American society. Over the next five days, you’ll hear how publishers of top independent titles have integrated DPS into their workflows to drive innovative business models, new revenue streams and critically engaging content for leading tablets and smartphones.

Our kickoff today is focused on a terrific panel discussion from the Adobe DPS Summit on May 14 where Nick Bogaty, Senior Director, Business Development and Marketing from Adobe moderated a spirited conversation with  Jamie Bogner, VP and Group Publisher from Interweave, Cathy Merrill Williams, President and Publisher from The Washingtonian and Lynda Hammes, publisher from Foreign Affairs. They discussed the unique challenges independent publishers face and how they are transforming their businesses through digital publishing.

Over the course of 30-minutes, this savvy panel discussed:

  • How to get a digital publishing business off the ground
  • The importance of transitioning from replica to interactive formats
  • Which key DPS features they use to drive readership and revenue
  • How to be smart with limited resources and stay agile
  • Drafting off the lessons that bigger publishers have learned when developing their own strategies
  • The various subscription models and business strategies they are trying

Watch a short intro video from the panel discussion or watch the full-length video.

Explore apps from these publishers:

Don’t miss tomorrow’s post where you’ll learn more about The Washingtonian and other city and regional magazines using DPS to drive geographically targeted content and experiences to their readers.

If you’re an independent publisher and would like to learn more about DPS, we’re happy to help. Send a quick email with questions here.

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12:07 PM Permalink

App of the Week – Greater Portland

By: Teresa Demel

Greater Portland Inc.

Greater Portland Inc (GPI) used Digital Publishing Suite to create an app that illustrates the advantages of establishing a business in the Portland-Vancouver region. Storycode, a DPS Agency Partner, designed the app in partnership with GPI. The target audience for the app is site selectors and businesses looking to expand into the Portland-Vancouver metro area. Therefore, the app contains interactive data on local economics, interviews with C-level executives in the area, and maps and photo galleries that deepen the story.

In this week’s video, I highlight the ways that GPI and Storycode use DPS to tell their story:

  • The Storycode team developed powerful data visualizations that businesses need to know when laying down roots in a new city.  They converted stacks of excel spreadsheets into a simple set of infographics on real estate. Using DPS multistate objects and buttons, readers can tap through the images to compare the cost of rental and vacancy rate of buildings. These data visualizations make it easy to understand and remember the information.
  • Audio overlays allow readers to hear how C-level executives selected Portland as the ideal location for their business.
  • Readers can rotate the app to horizontal orientation and see photos from The Oregonian: of outdoor activities, culture, scenery, and food. The photos, laid out with the slideshow feature in DPS, change automatically.

Portland is a fabulous city. As a Seattleite, I travel there for the nice people, Stumptown Coffee, Pix Patisserie, and beautiful parks. When I downloaded this app, I learned new information about a familiar city… and fell in love a little more.

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10:26 AM Permalink

JP Morgan Chase launches Annual Letters to Shareholders app

By: Dave Dickson

It’s Corporate Publishing week on the Digital Publishing Suite blog! This week, we are featuring presentations, stories, and an app of the week video on how brands and corporations are using Digital Publishing Suite to accelerate their mobile marketing.  From sales tools and training materials to brand engagement and customer communications publications, businesses are using mobile apps to engage their constituents with immersive, interactive publications that drive consideration, purchase and loyalty.

Financial services institutions are turning to tablet apps to engage their stakeholders and communicate critical information.  JP Morgan Chase, the global financial services firm, recently used Digital Publishing Suite to produce its Annual Letters to Shareholders app.  The app allows the firm’s private banking division to communicate key strategies, market trends, and corporate initiatives to its clients and stakeholders.

With content written by the firm’s senior executives, the Annual Letters app gives insight into the firm’s performance over the last year, as well as its vision for the future. With the launch of the app, the company is following a “print-plus” strategy for its Annual Letters content – augmenting the content with interactivity and informs and engages readers. Commentary in the app is augmented by animated graphs, etchings that animate to photographs, and a video culled from JP Morgan’s existing asset library that highlights the global nature of the firm’s operations.

Before producing the app, JP Morgan Chase distributed the Annual Letters content in printed format, delivering 53,000 copies of the printed booklet in nine languages to clients and employees worldwide.  The app now complements that printed piece with digital content. Launched earlier this year in ten languages, Annual Letters went live two days from when the company’s Annual Report was made available. Produced by Joe Zeff Design, the app went from concept to reality in only nine weeks – a significant time reduction when compared to hiring custom developers.

Learn more about the JP Morgan Chase Annual Letters to Shareholders app below.

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4:30 PM Permalink

We Appreciate Your DPS Apps!

In honor of Corporate Publishing week, we encourage you to post your content to the Adweek Talent Gallery and show off the wide variety of ways to use Digital Publishing Suite. Get the word out there about your work by winning the DPS Award, presented by Adobe and Adweek.

Be appreciated and appreciate! “Appreciate” your peers’ work in the Talent Gallery (under the special filter “Adobe Digital Publishing”) here, and post your own work, too. Share your work on all of your favorite social networks, and e-mail family and friends from around the country and world, and you’ll be sure to get lots of “appreciation”.

Check out the competition, and stir up some of your own. Maybe you’ll even get some inspiration. There are posts on subjects such as Matt Damon, Cancer Research and “100 Things We Didn’t Know Last Year”. Find a way to pique others’ interest in this exciting and vast concourse.

Here is the link one more time for posting, “appreciating”, and checking out all of the good stuff out there!

DPS AwardsDPS AwardsDPS Awards

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12:23 PM Permalink

Runner’s World Delivers Compelling, Interactive Coverage of Boston Marathon Bombing

We interrupt Corporate Publishing Week to bring you late-breaking news!

Runner's World    Runner's World
The July issue of Runner’s World is dedicated to the Boston Marathon bombing and tells a riveting story from the perspective of over 20 runners who experienced the tragedy firsthand.  By releasing this story several weeks after the bombing, the Runner’s World team had time to step back, be ambitious, insightful, and view the story with a wider lens–the result is a definitive record of that day.
Runner’s World recognized that this story offered the perfect opportunity to create an enhanced version of their digital magazine and quickly came together with Priest+Grace, a design agency well-versed in DPS. The initial design challenge given to Priest+Grace was to create an interactive timeline to illustrate how the day unfolded. The result is a five-piece horizontal scrolling history with audio, video and other interactive overlays that keeps the reader engaged and interacting with the with the content. And the app grew from there.
Runner's World

Runner’s World then gave Priest+Grace an Excel spreadsheet containing all of the “Boston Strong” tribute runs that popped up across the world over a seven-day period after the bombing. By using Adobe Edge Animate, the contents of that spreadsheet turned into an interactive map showing the amazing unity of runners who supported the victims and first responders.

There is also a very poignant time-lapsed video of the repainting of the finish line at the end of the Boston Marathon section.

Runner’s World has also integrated a feature recently released in R26—free article preview—that gives non-subscribers the ability to view the interactive timeline and the time-lapse video of the repainting of the finish line. The “free preview” articles are highlighted in the table of contents.

Runner's World

The strong collaboration between publisher and agency resulted in a this powerful piece that brings the reader back to that day giving a sense of what it was like and providing hope and inspiration for the future. Be sure to check it out.
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2:33 PM Permalink

Sotheby’s International Realty: Deliver enablement materials

By Sonia Sawhney

It’s Corporate Publishing week on the Digital Publishing Suite blog! This week, we are featuring presentations, stories, and an app of the week video on how brands and corporations are using Digital Publishing Suite to accelerate their mobile marketing.  From sales tools and training materials to brand engagement and customer communications publications, businesses are using mobile apps to engage their constituents with immersive, interactive publications that drive consideration, purchase and loyalty.

Sotheby’s International Realty

A few months ago (April 2013), we wrote a blog post on Sotheby’s International Realty and hosted an app of the week video showing their great work. Wendy S. Purvey, Chief Marketing Officer from Sotheby’s International Realty spoke about their app strategy and successes at the Digital publishing Summit in NYC. 

Up to date, all the time. This is what the Sotheby’s International Realty team is able to ensure with their Digital Publishing Suite app. In this video, Wendy S. Purvey, Chief Marketing Officer from Sotheby’s International Realty, shares how her team uses Digital Publishing Suite to align the company with an interactive, privately distributed sales enablement app.

For almost a decade, the company focused heavily on print media. As the digital space evolved, Sotheby’s International Realty recognized the need to transform their strategy, which is now almost 80% focused on digital, and enables up-to date and real time information dissemination. In just two short months, Sotheby’s International Realty was able to take the app concept from inception to execution. They now use their app as a communication tool to their sales force, which is about 13,000 people worldwide!

The immediate reaction to the app was overwhelmingly positive, with zero usability issues. With 1700 active users, the Sotheby’s International Realty App served extraordinary use cases.  Using DPS to build the app, the team was able to deliver visually engaging, interactive materials to their sales teams, ensuring that members were up to date, all the time.

Watch the video to catch the complete story-

Sotheby’s International Realty: Deliver enablement materials

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10:43 AM Permalink

Forrester Research: Integrating Apps in the Marketing Mix

By Sonia Sawhney

It’s Corporate Publishing week on the Digital Publishing Suite blog! This week, we are featuring presentations, stories, and an app of the week video on how brands and corporations are using Digital Publishing Suite to accelerate their mobile marketing.  From sales tools and training materials to brand engagement and customer communications publications, businesses are using mobile apps to engage their constituents with immersive, interactive publications that drive consideration, purchase and loyalty. 

Forrester Research

Without a doubt, companies and brands have increasingly recognized the value of interweaving tablet and mobile strategies into the marketing mix.  In this video from Digital Publishing Summit, Jeffrey Hammond, Vice President, Principal Analyst at Forrester Research, discusses emerging trends, best practices, and how companies can leverage this research to create successful mobile, app, and tablet strategies.

After surveying 175 organizations, Forrester Research found that nearly 1/3 of companies had mobile phone strategies for at least two years.   Companies often developed native apps for each platform, but soon thereafter recognized the need to update these apps several times per year.  As the industry matured, the time came to revisit these immersive engagement strategies.  Listen as Jeffrey explains the differences between mobile strategies vs. tablet strategies and how the use cases are expected to diverge over the next few years.

Key data points from Forrester Research include:

  • Nearly 1/3 of companies have had mobile phone strategy for at least 2 years
    • 13% have had a strategy for at least 3 years
  • 58% of companies have a strategy for tablets that is independent from mobile phone strategy
    • 81% consider tablet strategy to be an extension of mobile phone strategy
  • In 3-5 years, there will be fewer overlapping use cases between mobile phones and the PC or tablet. The number of use cases for tablets will expand dramatically.

Watch this video, “Forrester Research: Integrate Apps in the Marketing Mix,” to see what function mobile plays in the marketing mix, the role of apps and the mobile web, and how to take advantage of these emerging trends to connect with your stakeholders.

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1:46 PM Permalink