June 4, 2013
By Sonia Sawhney
It’s Corporate Publishing week on the Digital Publishing Suite blog! This week, we are featuring presentations, stories, and an app of the week video on how brands and corporations are using Digital Publishing Suite to accelerate their mobile marketing. From sales tools and training materials to brand engagement and customer communications publications, businesses are using mobile apps to engage their constituents with immersive, interactive publications that drive consideration, purchase and loyalty.
Sotheby’s International Realty
A few months ago (April 2013), we wrote a blog post on Sotheby’s International Realty and hosted an app of the week video showing their great work. Wendy S. Purvey, Chief Marketing Officer from Sotheby’s International Realty spoke about their app strategy and successes at the Digital publishing Summit in NYC.
Up to date, all the time. This is what the Sotheby’s International Realty team is able to ensure with their Digital Publishing Suite app. In this video, Wendy S. Purvey, Chief Marketing Officer from Sotheby’s International Realty, shares how her team uses Digital Publishing Suite to align the company with an interactive, privately distributed sales enablement app.
For almost a decade, the company focused heavily on print media. As the digital space evolved, Sotheby’s International Realty recognized the need to transform their strategy, which is now almost 80% focused on digital, and enables up-to date and real time information dissemination. In just two short months, Sotheby’s International Realty was able to take the app concept from inception to execution. They now use their app as a communication tool to their sales force, which is about 13,000 people worldwide!
The immediate reaction to the app was overwhelmingly positive, with zero usability issues. With 1700 active users, the Sotheby’s International Realty App served extraordinary use cases. Using DPS to build the app, the team was able to deliver visually engaging, interactive materials to their sales teams, ensuring that members were up to date, all the time.
Watch the video to catch the complete story-