June 26, 2013
By: Sonia Sawhney
The transition from custom-developed apps to DPS-produced apps was cost-effective for Stryker Orthopaedics. In this video clip from the Digital Publishing Summit in New York City from May 2013, Paul Zurlini, Director, Global Marketing Communications, and Steve Brown, Creative Director at Stryker Orthopaedics provide insight into how their team used Digital Publishing Suite to distribute apps internally and enable their sales reps to interact with physicians in an interactive, compelling way.
The Stryker sales force rapidly adopted the DPS-produced tablet app as a sales tool, with 7 out of the top 10 branches using the app frequently. With sophisticated metrics, they were also able to measure overwhelmingly positive adoption of the app – a 78% usage rate. Another remarkable metric was the 42% reduction in print costs Stryker achieved over a two-year span. After two years of using custom-developed apps, the Stryker team embraced Digital Publishing Suite to reduce publishing costs and simplify the production process.
Watch this video to learn more – Stryker: Distribute apps internally