App of the Week – Esquire Weekly

By Teresa Demel

Esquire Weekly

During Esquire’s May 2013 presentation at the Adobe Digital Publishing Summit, Mark Mikin, Mobile Editions Editor, announced Esquire Weekly, a first-of-its-kind weekly tablet edition of a monthly magazine. It features original stories by Esquire’s best writers and it’s free to digital subscribers.

David Granger, Esquire’s Editor in Chief, had this to say about the launch of the weekly:

“The Weekly will be a mix of all the things we do in all of Esquire’s various forms of expression. We’ve got Esquire’s editor at large A.J. Jacobs contributing an advice column of a type none of us has ever seen. We’ll tap our best contributors to Esquire.com—like Charlie Pierce and Josh Ozersky and Stephen Marche and the rest—each issue. Esquire magazine’s writers and editors will opine on and celebrate the things we get enthusiastic about. There’ll be some funny stuff. And we’ll toss a piece of ambitious writing into the mix each issue.”

I chose this as an app of the week because I wanted to share how a leading publisher is using DPS to deliver supplemental content in between monthly issues to keep subscribers connected to their brand.

In this app of the week video, I show:

  • The segmented custom storefront that allows readers to easily find weekly issues
  • The way in which the magazine is organized with one article per section, making the content easily digestible.
  • How Editor A.J. Jacobs crowdsources content from readers through social media, and uses a web overlay to integrate his Twitter account with the article

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App of the Week