July 1, 2013
By Sonia Sawhney
2013 is the year that brands and companies are accelerating their mobile strategies! Join Danny Winokur, VP and General Manager for Digital Media at Adobe, to learn how to accelerate mobile marketing, including insight into critical mobile marketing trends, the momentum of Digital Publishing Suite, and how to take advantage of the rapidly changing mobile landscape.
In the video clip below, explore mobile’s role in the marketing mix. Moving beyond broadened awareness with a mobile site, a mobile app further drives brand engagement and product purchase by adding utility. Often, websites serve as a front door to information, value propositions, and mobile apps. Once downloaded, these apps can enhance purchase, retention and loyalty with deep engagement.
In the longer video clip from Digital Publishing Summit, Danny Winokur shares more about mobile marketing trends, where the industry is heading, and how Digital Publishing Suite can play a major role in this. Additionally, you will learn more about:
- Growth of Digital Publishing Suite apps delivered – (Learn more in our recent blog: Over 100 Million Digital Issues Served)
- Metrics on paid content, media, and increasing digital subscriptions
- Tactics to increase readership and convert to paying customers
- Content consumption and methods to retain readers