July 19, 2013
Adobe deploys Digital Publishing Suite across a variety of use cases—from inspiring customers to communicating with creative professionals, as well as enabling internal sales teams. At the recent Digital Publishing Summit, a panel of Adobe employees explored how Adobe uses Digital Publishing Suite.
Julie Campagna, Senior Media Producer at Adobe, discussed Adobe Inspire Magazine, Adobe’s flagship publication for creative professionals. The magazine, with almost 1.3 million subscribers for the Web edition, now also has over 1 million downloads for the iPad app, which launched in summer 2012. Created to inform, enlighten and inspire creative professionals, the magazine serves as a retention tool for already existing customers. Expanding beyond the Web edition, the iPad app uses interactivity made possible with Adobe Digital Publishing Suite—including scrolling navigation, overlays, in-depth interviews, videos, audio, and more. Check out this video clip to learn more about the Adobe Inspire iPad app.
In addition, Kimberley Talbot, Director of Campaign, Adobe Marketing Cloud, explained more about the creation of the Adobe & Digital Publishing app for the purpose of B2B sales. The Adobe & Digital Publishing app features not only excellent uses of DPS, but also educates senior level executives at publishing houses about the platform. Diving deep into how customers can make the leap to mobile, the app takes advantage of retina, video, and interactive customer examples. Metrics confirm that 70% of users went past the first screen and explored the content within the app, enhancing lead generation efforts. In all, the app explores how brands can grow their reach and expand their digital audience.
Finally, Marc Eaman, Marketing Cloud Evangelist at Adobe demonstrated how the sales team within Adobe has been able to enhance sales with the Adobe Marketing Cloud sales tool app. The app explores major solutions within the Adobe Marketing Cloud, helps employees learn more about the products, contains customer testimonials and also serves as a presentation tool for the sales team. Repurposing content that was already created, the app is now used 200-300 times per week, worldwide.