July 24, 2013
With the new Oakland Museum of California app – produced with Adobe Digital Publishing Suite and available for iPad, Android and Kindle Fire –members and museum guests can keep up-to-date with museum news, as well as the stories behind the museum’s gallery exhibits. Serving as an enhancement to the institution’s print magazine publication, the OMCA app includes videos, slideshows, and interactive components that help bring the Golden State’s culture and history to life.
The app enables visitors to get a taste—in a fun and sophisticated way—for what’s new in the museum after a recent transformation. “Producing the magazine tablet app was one of the many aspects of the Oakland Museum of California’s promotional campaign supporting the re-opening of our Gallery of California Natural Sciences and the culmination of the Museum’s multi-year, $63 million transformation,” notes Kelly Koski, Associate Director, Communications and Audience Development, Oakland Museum of California. “Members and visitors alike have expressed excitement about the app.”
Utilizing videos and galleries, OMCA shares recent updates in the app using an interactive format, and also highlights upcoming exhibitions. The added value of audio, video, and photographic elements, distinguishes the tablet app from the print edition with added engagement.
In addition, positive feedback from members and visitors about the app has helped guide the strategic direction that the Oakland Museum of California has planned for their digital edition. With new folios in the app planned for three times a year, OMCA is planning to time these updates with new issues of the print magazine. Green Members—members who receive only digital correspondence from the museum—have expressed special enthusiasm for the tablet edition. With this feedback and success as a foundation, the museum is also exploring additional opportunities to bring its publication to smartphones.
Built by Diablo Custom Publishing, in the most recent Oakland Museum of California app, you will find:
- Exclusive photo galleries of behind-the-scenes content
- Interactive and custom illustrated maps around the Lake Merritt neighborhood
- Upcoming exhibitions and a preview of what’s to come at OMCA