UCLA Anderson School of Management Releases Alumni App: Assets Digital
By Sonia Sawhney
In higher education, DPS helps institutions increase engagement with prospective students, faculty, staff and alumni. In fact, institutions are finding great use cases for tablet publishing across the four A’s of education – in Athletics, with Alumni, in the Admissions office and, of course, in Academics.
One leading educational institutions using DPS to connect with alumni is the UCLA Anderson School of Management. The new iPad publication Assets Digital showcases stories from the alumni, faculty, and current students, along with forward-looking ideas from school’s community.
Before taking the publication digital, the printed version of the alumni magazine was distributed to 38,000 recipients. Surveys revealed that readers were primarily interested in articles focus on alumni and industry relevant topics. With the help of the Joe Zeff Design team and Adobe Digital Publishing Suite, UCLA launched the digital alumni magazine: Assets Digital.
The Reinvention Issue, one of the two available issues thus far, leverages interactive technology to engage readers and tell the school’s story. Taking Risks Together, a video embedded in the app, is an engaging short clip that showcases how preparing for the rigors of business school starts outside of the classroom, where successful problem solving delivers immediate thrill. The compelling video clips, stunning photography, content rich articles, and clickable features within the app make the content consumption an enjoyable and entertaining experience.
With three primary groups of focus: prospective students, alumni, and prospective employers, the app provides opportunities to get creative and think outside of the box. Working with Joe Zeff, the UCLA team was able to create a “Stay Connected” page. Complete with a live feed from the Dean’s new Twitter account, social network shortcuts, and more, the page serves as a great way for the alumni community to stay connected. The digital format of the Alumni Hub allows the community to immediately connect with the school, making all contacts and resources available at the fingertip.
In this video clip from Adobe MAX, Engaging Your Customers and Employees with Mobile Apps, Daniel Riley, Director of external affairs at UCLA Anderson School of Business, showcases the Assets Digital Magazine for iPad. (You’ll find the UCLA panelist presentation at: 15:40 – 23:25).
Download UCLA Anderson Assets Magazine for iPad on the iTunes App Store.